Kara Alaimo, Ph.D. is an Associate Professor of Communication at Fairleigh Dickinson University. She writes about the social impact of social media and issues affecting women for CNN Opinion and other outlets. She is also a former communicator at the United Nations and in the Obama administration. Her work has been published by media outlets including The New York Times, The Washington Post, The Atlantic, Harvard Business ReviewCNN, Bloomberg, Al Jazeera, Fortune, Columbia Journalism Review, Newsday, and The Hill, and in academic journals including the International Journal of Communication, Journal of Communication Management, Journal of Public Affairs, Case Studies in Strategic Communication, and Social Media & Society. Her first book focused on how to adapt communication strategies for different countries and cultures. Follow her on Twitter: @karaalaimo.


Kara Alaimo, Ph.D. is a communication professor, writer, and speaker. A former communicator in the Obama administration and the United Nations, she is now an Associate Professor of Communication at Fairleigh Dickinson University. She writes frequently about women and social media for CNN Opinion. Her next book, “Over the Influence: Why Social Media is Toxic for Women and Girls — And How We Can Reclaim It” will be published by Alcove Press in 2024. (Sign up for email updates on the Contact page of this website if you want to be notified when it’s published). She is also author of Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.

From 2012-2013, Dr. Alaimo served as Head of Communications for the United Nations Secretary-General’s High Level Panel on the Post-2015 Development Agenda, a group of heads of state and other eminent thinkers convened to recommend the world’s next plan for eradicating poverty and achieving sustainable development. In 2011, she was appointed by President Obama as Spokesperson for International Affairs in the U.S. Treasury Department, where she communicated global economic diplomacy initiatives, including America’s bilateral economic relationships; engagement in multilateral institutions including the G-20, World Bank, and IMF; and international monetary, trade, development, environmental, and energy policy. In this capacity, she also served as media adviser to Jim Yong Kim during his successful 2012 campaign for the World Bank Presidency.

She also previously served as the first Press Secretary of the Peter G. Peterson Foundation, Global Media Coordinator for the United Nations Millennium Campaign, and as a spokesperson for New York City economic development initiatives during the administration of Mayor Michael R. Bloomberg.

Dr. Alaimo earned her Doctor of Philosophy, Master of Philosophy, and Masters of Arts degrees at the City University of New York, and her Bachelor of Arts in Journalism with a minor in Women’s Studies at N.Y.U.

Her academic research on social media and international and political/advocacy communication has been published in academic journals including the International Journal of Communication, Journal of Communication Management, Journal of Public Affairs, Case Studies in Strategic Communication, and Social Media & Society.

She now consults on global communication campaigns for clients including the United Nations and conducts customized employee training programs for companies.


Kara Alaimo’s book, Pitch, Tweet, or Engage on the Street, offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations “siege” that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.

Buy the Book

Companion Website to the Book (Professors: Request a token to access the instructor section of the website, which offers a free guide for developing and teaching courses in international communication/PR, with a sample syllabus and lesson plans and PowerPoint presentations for every class session).

What People Are Saying About the Book

“The breadth and depth of this book are amazing. Kara Alaimo combines her extensive international experience with a thorough review of relevant academic literature. The book combines theory and practice; applies to corporations, nonprofits, and government agencies; provides lessons from every continent; and always makes culture and ethics central to the discussion.”
James E. Grunig, Ph.D., Professor Emeritus, University of Maryland

“You need to read this book if your business plan involves growth across international markets. Today, business success in local or regional markets is increasingly dependent on communications that can scale globally while understanding the importance of cultural nuances. Kara Alaimo has finally cracked the code for how to manage multi-national communications campaigns that drive real business results.”
Rowan Benecke, Global Technology Practice Chair, Burson-Marsteller

“In our increasingly connected world, we cannot understand effective strategic communication without understanding cultural differences. This book makes a valuable contribution by bringing together the latest theory and research with real-world applications. We have adopted this book for courses in our Master’s in Strategic Communication program at Columbia University.”
Rebecca Heino, Ph.D., Executive Director, Communication Division, School of Professional Studies, Columbia University

“The world of the world has changed inexorably. Global citizens now turn to Facebook and Twitter and Instagram and Snapchat before they bathe in the morning. Kara Alaimo has lived international public relations at the highest levels. Hers is the only book you need to navigate the global social media thicket.”
Fraser Seitel, President, Emerald Partners; author of The Practice of Public Relations and former spokesperson for the Rockefeller family

“Professor Alaimo’s book Pitch, Tweet, or Engage on the Street masterfully combines the theory and practice of contemporary global public relations … A must read for anybody looking beyond the backyard.”
Dejan Verčič, Ph.D., Professor and Head of the Centre for Marketing and Public Relations, University of Ljubljana, Slovenia

“Alaimo brilliantly captures the zeitgeist of digital nativity and elegantly divines its meaning for contemporary public relations practice across the globe.  This is a must read for anyone who seeks to understand the media revolution and how it has radically changed how we consume information.”
Harlan Loeb, Global Practice Chair, Crisis & Reputation Risk, Edelman

Consulting and Training

Kara Alaimo provides communications counsel to clients including the United Nations and develops customized training programs for organizations on social media, adapting communication strategies for different countries and cultures, diversity, equity, and inclusion, and crisis and reputation management.

She has delivered keynotes and other speeches at events around the world, including the World Communication Forum in Davos and Public Relations Society of America and International Association of Business Communicators conferences.

Academic Research


Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication
The second edition of Kara Alaimo’s book on global public relations was published by Routledge in December 2020. Use the promo code HSM20 for 20% off the book on Routledge’s website.

Academic Journal Articles:

Measuring the Boundaries of America’s Permanent Campaign
Journal of Public Affairs, 17(4), 2017

Increased Efforts by Modern States to Improve their Reputations for Enforcing Women’s Human Rights
International Journal of Communication, 10, 2016.

The US President’s Most Effective Spokespeople
Journal of Communication Management, 20(2), 2016.

Which Government Officials Leak Unauthorized Information to the Press in Washington?
Journal of Public Affairs, 16(1), 2016.

How the Facebook Arabic Page “We Are All Khaled Said” Helped Promote the Egyptian Revolution
Social Media & Society, 2015.

Public Relations as Personal Relationships: How Top Bordeaux Wines Are Promoted in China
Case Studies in Strategic Communication, 4(3), 2015.

Book Chapters:
Harnessing Social Media Effectively on Behalf of Governments
In The Practice of Government Public Relations (2nd ed.), edited by Mordecai Lee, Grant Neeley and Kendra Stewart, Routledge, 2021

New Challenges for Political Public Relations Professionals in the Era of Social Media
In Political Public Relations: Concepts, Principles, and Applications (2nd ed.)., edited by Jesper Strömbäck and Spiro Kiousis, Routledge, 2019

The Public Relations Strategies of the Global ‘Hacktivist’ Group Anonymous
In The Global Public Relations Handbook: Theory, Research, and Practice (3rd ed.), edited by Krishnamurthy Sriramesh and Dejan Verčič, Routledge, 2019

Social Media for Marketing, Advertising, and Public Relations
In Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations by John DiMarco, Wiley, 2017

Press Relations in President George W. Bush’s Treasury Department
In The George W. Bush Presidency. Volume 2: Domestic and Economic Policy, edited by Meena Bose and Richard Himelfarb, Nova Science Publishers, 2016

Encyclopedia Entries:

Social Media in Mainland China: Weak Democracy, Emergent Civil Society
with Jingsi Christina Wu
Oxford Research Encyclopedia of Communication, 2018

The Bully Pulpit
The SAGE Encyclopedia of Political Behavior, 2017

Issue Brief:

How the United Nations Should Promote the Post-2015 Development Agenda
Center for Governance and Sustainability, September 2014.


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When It Comes to AI, Congress Can’t Afford to Wait
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Elon Musk Faced a Test After Texas Shooting. He Failed.
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How A Restaurant Menu Became a Metaphor for How America Mistreats its Mothers
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Utah’s Startling New Rules for Kids and Social Media
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Finally An Airline Is Making It Easier to Fly With Kids
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M&M’S Super Bowl Ad Is One To Watch
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This May Be The Only Way to Stop Social Media From Harming Our Kids
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Jacinda Ardern Proved the Power of Female Leadership
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The Real Problem With Sick Leave in America
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Elon Musk is Running Twitter Like Dictators Run Their States
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This is the Perfect Holiday Gift for Mom
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Riverside “Catfishing” Murders Are a Wakeup Call
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Sorry, Parents — You’re Not Off the Hook When it Comes to Social Media and Your Kids
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How to Build a New Generation of Biden-McCain Friendships
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Many Spoof Accounts on Twitter Were Clearly Fake. It Shouldn’t Put Musk’s Mind at Ease.
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The Attack On Paul Pelosi Was Not An Isolated Incident
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The IRS Failed To Make An Important Tax Change For Working Parents
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The Chilling Problem With Kanye West’s Definition of “Free Speech”
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Whistleblower’s Testimony Suggests Twitter Has Let the Country Down
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Social Media Companies Like Twitter Can’t Be Trusted to Regulate Themselves
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WhatsApp Is Letting Us Slink Off With Dignity Intact, At Last
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What Petrifies Me About Sending My Kids to School This Year
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While Oz is Stoking Fear, Fetterman is Making Us Laugh
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The Dangers of Abortion Misinformation
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What Facebook and Instagram’s Restricting Abortion Pills Posts So Fast Should Tell Us
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Elon Musk’s Work Policy is Bad for Employees, But It’s Even Worse for Tesla
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This Verdict is Much Bigger Than Depp or Heard
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Texas’ New Social Media Law Affects All Of Us
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Trevor Noah’s Jokes Hit Home
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Who Will Be the First to Abandon Elon Musk’s Twitter?
CNN, April 26, 2022

There’s a Proper Term for What Happened to the “Libs of TikTok” Creator. It’s Not “Doxxing.”
NBC, April 21, 2022

By Spurning a Board Seat, Elon Musk Could Wreak Havoc for Twitter
CNN, April 12, 2022

Elon Musk’s Joining Twitter’s Board of Directors Should Sound Alarm Bells
NBC, April 6, 2022

Trump’s Truth Social Platform is a Slow-Motion Train Wreck
CNN, April 5, 2022

Russia’s Invasion of Ukraine Has Put Some U.S. Families in an Unconscionable Bind
NBC, March 10, 2022

Why I’m Scared About Mask Mandate Rollbacks
CNN, February 21, 2022

Prince Andrew Proves No Man Can Act With Impunity
CNN, February 16, 2022

If Your Wife Makes More Than You Do, Read This
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Harvard Professors’ Initial Letter of Support for John Comaroff Sends a Disturbing Message
NBC, February 14, 2022

What to do About the Social Media Shaming of Figure Skater Zhu Yi
CNN, February 7, 2022

“Bridgerton” and “Yellowjackets” Stars Are Taking a Stand
CNN, January 31, 2022

Spotify’s Covid Misinformation Plan Falls Short
NBC, January 31, 2022

Sarah Palin Broke Covid Rules. Here’s Why the Restaurant She Went to Should Pay.
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Parents’ Fury Over School Closures Is Righteous, But Misdirected
CNN, January 25, 2022

What Neil Gorsuch and Glenn Youngkin Have in Common
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Covid Proved that Women Need Stable Jobs That Have Common Sense Policies in Place
NBC, January 16, 2022

Parents of the Youngest Kids are Not OK Right Now
CNN, January 10, 2022

Twitter’s Suspension of Marjorie Taylor Greene Was The Right Move at the Right Time
CNN, January 3, 2022

The Five Biggest PR Blunders of 2021
Bloomberg, December 31, 2021

Ghislaine Maxwell’s Conviction Sends a Vital Message
CNN, December 29, 2021

What Elon Musk as “Person of the Year” Says About Us
CNN, December 14, 2021

Charging the Parents in Michigan Shooting Sends a Powerful Message
CNN, December 3, 2021

Target’s Bold Holiday Move is a Win for Us All
CNN, November 23, 2021

Why Congress Had to Take a Stand on Paul Gosar’s Video
CNN, November 17, 2021

The Unconscionable Truth About Celebrity Kid Paparazzi Photos
CNN, November 7, 2021

It’s Time for Social Networks to Take a Close Look in the Mirror
CNN, October 27, 2021

Facebook, Don’t Change Your Name — Change Your CEO
CNN, October 20, 2021

Justice Sotomayor Deals With “Manterruptions,” Too. Here’s How We Can Stop Them
CNN, October 19, 2021

Confronting Krysten Sinema in a Bathroom Was Outrageous – And Counterproductive
CNN, October 10, 2021

How to Protect Ourselves Against Facebook’s Failures
CNN, October 5, 2021

Facebook’s Alarming Plan for News Feeds
CNN, September 22, 2021

The FBI Has a Responsibility to Simone Biles — And All Women and Girls
CNN, September 16, 2021

California’s Women Face a Big Problem with Larry Elder
CNN, August 28, 2021

Remote Tech Workers are Likely Saving their Companies Money – So Why are Some of them Facing Pay Cuts?
CNN, August 13, 2021

Cuomo’s Political Power No Longer Comes With Impunity
CNN, August 3, 2021

One Way to Stop the Dangerous Spread of Vaccine Myths
CNN, July 20, 2021

Britney Spears’ Important Step
CNN, July 15, 2021

Trump’s Meritless Lawsuits Don’t Stand a Chance
CNN, July 7, 2021

Cosby’s Release Sends Clear Message for an Alarming New Era
CNN, June 30, 2021

This is my New “Normal”
CNN, June 24, 2021

Britney Spears Has Every Right to be Angry – At All of Us
CNN, June 23, 2021

For Father’s Day, This is the Gift Dads Really Need
CNN, June 18, 2021

Jeff Bezos’ Bad Billionaire Example
CNN, June 7, 2021

The Cringeworthy Attack on Andrew Yang
CNN, May 26, 2021

A Hard Lesson from Princess Diana’s BBC Interview Probe
CNN, May 21, 2021

The Only Way the Golden Globes Will Get a Hollywood Ending
CNN, May 11, 2021

5 Things Moms Gained During Covid – And Should Refuse to Give Up
Bloomberg, May 9, 2021

The Only Decision Facebook Should Make on Trump
CNN, May 5, 2021

These are the Jeans Women REALLY Need
CNN, April 21, 2021

Why Cuomo’s Fall from Grace Should Have Happened Years Ago
CNN, March 14, 2021

Meghan and Harry Smash the Princess Story to Pieces
CNN, March 8, 2021

Twitter Can’t Undo Trump’s Damage Now
CNN, January 6, 2021

The Five Worst PR Disasters of 2020
Bloomberg, December 31, 2020

Here it is, Dads: Your 2021 New Year’s Resolution
CNN, December 30, 2020

Attack on Jill Biden’s “Dr.” Title is No Surprise for Women Scholars — And Proof that She Needs to Use It
CNN, December 14, 2020

With “Husbands” Remark, Trump Has Sealed His Fate With Women
CNN, October 28, 2020

Work Colleagues Should Respect, not Resent, Flexible Work Rules for Parents
CNN, September 7, 2020

AOC’s Brilliant Defense of Women who Seek Power
CNN, July 24, 2020

The Latest Twitter Hack Should Ring the Alarm for November Election
CNN, July 19, 2020

How Zuckerberg Could Splinter the Country
CNN, June 18, 2020

How Businesses Can Navigate the Minefield of Social Unrest
Bloomberg, June 2, 2020

Trump’s Dangerous Move Against Twitter
CNN, May 28, 2020

A Little Predictability Could Go a Long Way for Working Moms
Bloomberg, May 10, 2020

Elon Musk is Using His Power to be Selfish
CNN, May 2, 2020

Harvey Weinstein is Convicted. Now What?
CNN, February 24, 2020

Dating Apps Aren’t Protecting You or Your Data
Bloomberg, February 14, 2020

Who Owns the Right to Your Face?
CNN, February 12, 2020

The Opportunity Lost When Stephen King Left Facebook
CNN, February 4, 2020

Dating Apps Need to Start Doing Background Checks on Users to Help Stop Sexual Assaults
CNN Business Perspectives, January 27, 2020

What We Learned from the Worst PR Disasters of 2019
Bloomberg, December 30, 2019

Apple’s Non-Binary Emojis Are a Step in the Right Direction
CNN, November 1, 2019

As a New Mom, I Found Meghan’s Interview Gut-Wrenching
CNN, October 19, 2019

Elizabeth Warren’s Pregnancy Story is One Too Many Women Already Know
CNN, October 9, 2019

Twitter’s Removal of Nickelback Video Sends a Twisted Message
CNN, October 4, 2019

In the Age of Internet Fame, Children Need Protection
CNN, August 4, 2019

Why Kamala Harris’ Biden Attack Worked
CNN, June 30, 2019

Trump’s “Nasty” Slam at Meghan Markle Proves Her Point
CNN, June 1, 2019

The Great Corporate Female Freeze-Out
Bloomberg, May 31, 2019

Moms Don’t Need Fun Job Perks. They Need Child Care.
Bloomberg, May 10, 2019

Want to Empower Female Executives? Pay Up
Bloomberg, May 5, 2019

Facebook Handled Alex Jones Just Right
CNN, May 5, 2019

The Real Danger of Alexa Listening to Our Convos
CNN, April 26, 2019

Prince Harry and Meghan Right to Skip That Newborn Photo Op
CNN, April 25, 2019

What Woman Presidential Candidates are Facing
CNN, April 9, 2019

In Twitter, Nunes Has the Right Target but the Wrong Focus
CNN, March 19, 2019

Why Beto O’Rourke’s Parenting Joke Backfired
CNN, March 16, 2019

Elizabeth Warren’s Call to Disband Tech Giants is a Step in the Right Direction
CNN, March 9, 2019

The Damage of Liam Neeson’s Remarks
CNN, February 11, 2019

The Super Bowl Ads You Will Remember
CNN, February 3, 2019

Why You Need to Rein in Your Babysitter’s Social Media
Bloomberg, February 2, 2019

Three Things That Could Help Struggling Families During the Government Shutdown
CNN, January 25, 2019

Why Businesses Should Help Furloughed Federal Workers
Bloomberg, January 14, 2019

Let Kevin Hart Host the Oscars
January 4, 2019

Cut Back on Screen Time in 2019
CNN, December 27, 2018

Capturing Antarctica’s Beauty and Resilience
Bloomberg, December 22, 2018

Mark Zuckerberg Has Lost All Credibility With Congress- And the Rest of Us
CNN, December 21, 2018

The Top 5 Biggest Corporate PR Disasters of 2018
Bloomberg, December 20, 2018

Saying “You’re Fired” Too Often Is Bad for a Presidency
Bloomberg, December 10, 2018

Eric Trump is Right About George Conway’s Disrespect for his Wife
CNN, December 4, 2018

Want to Purge Fake News? Try Crowdsourcing
Bloomberg, November 30, 2018

Leakers Aren’t Always a President’s Foes
Bloomberg, November 21, 2018

Female Candidates Risk Falling Off the “Glass Cliff”
Bloomberg, November 5, 2018

Let’s Stop Rewarding Sexual Harassers
Bloomberg, October 28, 2018

Twitter’s Misguided Barriers for Researchers
Bloomberg, October 16, 2018

When Ambushed by Activists, Politicians Should Be Boring
Bloomberg, October 10, 2018

Trump’s Raw Misogyny Lit the Brett Kavanaugh Fire
Bloomberg, September 26, 2018

How Internet Companies Could Be Giving You A Lot More Privacy
CNN, September 4, 2018

What the Asia Argento Sexual Assault Allegations Tell Us
CNN, August 20, 2018

HUD’s Public Housing Plan Would Hit Poorest Kids the Hardest
Bloomberg, July 30, 2018

Melania’s Careless Jacket Flap Provides an Opening
CNN, June 21, 2018

Americans Embrace Change, But Only Gradually
Bloomberg, June 20, 2018

Who AT&T Decision Really Hurts
CNN, June 13, 2018

TV Used to Unite Americans. Now It’s Dividing Them.
Bloomberg, June 6, 2018

It’s Not Just the Skimpy Swimsuits
CNN, June 5, 2018

Women Should Be at Vanguard of the Gun-Control Movement
Bloomberg, May 30, 2018

Let Meghan Markle Make Her Own Decisions
Bloomberg, May 10, 2018

How Facebook Could Restore Trust
Bloomberg, May 4, 2018

Facebook’s New Dating Service May Know Us Better Than We Do
CNN, May 2, 2018

Pay Your Interns, Corporate America
Bloomberg, April 16, 2018

Facebook Should Be a Nonprofit
Bloomberg, April 11, 2018

Four Questions Congress Must Ask Zuckerberg
CNN, April 8, 2017

Students Flip the Script on Gun Violence
Bloomberg, March 26, 2018

Facebook’s PR Crisis is a Mess of its Own Making
Bloomberg, March 21, 2018

Why Zuckerberg Needs To Testify Before Congress
CNN, March 20, 2018

Trump’s Pick for Secretary of State Sends the Wrong Message to the World
Bloomberg, March 13, 2018

Mourning Toys R Us? Think About This
CNN, March 12, 2018

We Should Be Awarding An Oscar For This
CNN, March 5, 2018

Dick’s Is Showing Businesses How It’s Done
CNN, February 28, 2018

How Kylie Jenner Should Really Use Her Power
CNN, February 23, 2018

Why the IOC Should See Shaun White As a Warning Sign
CNN, February 14, 2018

Michelle Williams is the Last Straw: Hollywood Needs a New System
CNN, January 11, 2018

Americans Should Have More Control Over Their Data
Bloomberg, January 3, 2018

All Tweets Belong in the Library of Congress
CNN, December 27, 2017

Melania Trump Should Escape Washington
Bloomberg, December 20, 2017

What Nikki Haley Can Do About Trump Harassment Allegations
CNN, December 11, 2017

How Google and Facebook Could Save Net Neutrality
Bloomberg, December 6, 2017

Social-Media Shaming is Good (in Moderation)
Bloomberg, December 4, 2017

Women Don’t Need a Man-to-Man Between Jimmy Kimmel and Roy Moore
CNN, December 1, 2017

Companies, Think Before You Tweet
CNN, November 21, 2017

How We Should Really Celebrate National Unfriend Day
CNN, November 17, 2017

Twitter’s Problem is Hate, Not Verification
CNN, November 13, 2017

Understanding Trump in Any Language
Bloomberg, November 6, 2017

The Secret to Wooing Investors? Communication
Bloomberg, November 2, 2017

That Facebook Quiz Might Not Be So Innocent
Bloomberg, October 27, 2017

How Women Can Take Back the Internet
Bloomberg, October 18, 2017

Executive’s Disastrous Facebook Post on Vegas Shooting
CNN, October 3, 2017

Longer Tweets Are a Win for Democracy. Seriously.
Bloomberg, September 29, 2017

Why Congressman Alluding to Women as “Eye Candy” is No Joke
CNN, September 27, 2017

How to Wage Twitter War for Fun and Profit
Bloomberg, September 23, 2017

With Golf Retweet, Trump Blunders Into the “Streisand Effect”
CNN, September 17, 2017

Democrats Should Try This Trump Speaking Strategy
Bloomberg, September 15, 2017

Ivanka Trump’s Doublespeak on Equal Pay is Selling Out Women
CNN, September 1, 2017

How Not to Tweet During a Natural Disaster
Bloomberg, August 30, 2017

How Not to Communicate: Lessons from Trolls
Bloomberg, August 28, 2017

3 Messages Would Help Democrats Beat Trump
Bloomberg, August 18, 2017

“Sex and the City” Star Could Run for NY Governor
CNN, August 9, 2017

Maybe Berating Your Employees Isn’t So Smart
Bloomberg, August 2, 2017

Here’s How to Avoid Email Pranksters, Mr. President
CNN, August 1, 2017

The Rise of the Mooch and the Military Guy
CNN, July 28, 2017

The BBC Pay Gap Reveals an Ugly Truth
CNN, July 20, 2017

How Trump’s “Compliment” to Brigitte Macron Hurts America
CNN, July 15, 2017

7 Ways the iPhone Has Made Life Worse
CNN, June 29, 2017

How to Write a Killer Commencement Speech
Bloomberg, May 2, 2017

Hey President Trump, Even Dictators Tolerate Negative Media Coverage
Huffington Post, May 2, 2017

Joe Biden Has a Message for Millennial Guys
CNN, April 27, 2017

The Real Message of Fox’s Treatment of Bill O’Reilly
CNN, April 19, 2017

How Women Should Respond to All-Male Panels
Bloomberg, April 18, 2017

Why the “Luv Guv” Is No Surprise
CNN, April 11, 2017

What Not To Do After Your Customer is Battered
Bloomberg, April 11, 2017

When Marketing in One Country Backfires Abroad
Bloomberg, March 31, 2017

Melania Trump Needs Some Public-Relations Help
Bloomberg, March 26, 2017

When an Employee or Spokesperson Criticizes Your Company
Harvard Business Review, March 16, 2017

Newsrooms Should Follow Two Simple Rules for Reporting on Women’s Bodies
Columbia Journalism Review, March 14, 2017

The G-20 Is a (Slightly Dysfunctional) Family
Bloomberg, March 10, 2017

How to Convince Customers You’re Not Spying on Them
Bloomberg, March 8, 2017

The Next Steps Donald Trump Should Take to Defeat ISIS
Newsday, March 4, 2017

Here’s How Samsung Can Restore Its Reputation
Bloomberg, March 2, 2017

Publicly Shaming the Oscar Accountant Was Wrong
CNN, February 28, 2017

When Companies Should (And Shouldn’t) Enter the Political Fray
Bloomberg, February 17, 2017

When the Fake News is About Your Company
Bloomberg, February 10, 2017

The Takata Scandal and the Value of Diversity
Bloomberg, January 27, 2017

How Companies Can Gird for a Trump Twitter Attack
Bloomberg, January 23, 2017

The Classy Way to Let Companies Sponsor National Parks
Bloomberg, January 17, 2017

Wells Fargo Misses a Chance to Show Off
Bloomberg, January 10, 2017

What Presidents Shouldn’t Say About Islam or Terrorism
Bloomberg, January 9, 2017

Memo to Steven Mnuchin: How to Get Yourself Confirmed
Bloomberg, January 4, 2017

Memo to Rex Tillerson: How to Get Yourself Confirmed
Bloomberg, January 3, 2017

How a Censored Version of Facebook Could Destabilize China’s Government
The Washington Post, December 28, 2016

Sometimes Presidential Rhetoric Can Boost the Economy. But Trump Won’t Find It Easy.
The Washington Post, December 14, 2016

How Tech CEOs Can Lay Down the Law for Trump
CNN, December 14, 2016

Trump’s Secretary of State Nominee Won’t Be Able to Repair America’s Reputation Abroad, So Citizens Will Have to Do It On Our Own
The Huffington Post, December 12, 2016

Trump: Cyber Bully-in-Chief
The Hill, December 12, 2016

Dear President Trump: To Be Heard More, Tweet Less
Bloomberg, December 9, 2016

Exxon’s Failing PR Strategy
Bloomberg, December 6, 2016

We Need to Resist Censorship of Cyberspace
Al Jazeera, December 3, 2016

This is Steven Mnuchin’s Biggest Shortcoming as Treasury Secretary
Fortune, December 1, 2016

Here’s an Idea for Trump: Hire the Most Competent People
Bloomberg, November 17, 2016

Where Donald Trump Got His Real Power
CNN, November 15, 2016

To Win, Clinton and Trump Must Offer Radically Different View of the Economy in Monday’s Debate
The Huffington Post, September 22, 2016

Five of the Coolest PR Strategies from Around the World
The Huffington Post, August 23, 2016

Five Questions to Ask Before Doing Business in a New Global Market
The Economic Times (India), August 22, 2016

When “Yes” Means “Not a Chance”
The New York Times, July 31, 2016
(also published in the Sydney Morning Herald and Australian Financial Review)

Are Republicans Better than Democrats at Spinning the Press?
The Huffington Post, May 11, 2016

Why Twitter is Trump’s Most Powerful Weapon
The Huffington Post, February 5, 2016

The Decline of the Bully Pulpit
The Atlantic, January 10, 2016

Communication and PR Trade Publications

Five Tips for Practicing Public Relations in Asia
Institute for Public Relations Research Letter, January 10, 2017

Five Strategies for Practicing Public Relations in Europe
Institute for Public Relations Research Letter, November 14, 2016

10 Tips for Communicating in the World’s 10 Cultural Clusters
Communication World Magazine, October 18, 2016

Working in a New Culture: Should Your PR Strategy be Global or International?
The Public Relations Strategist, October 13, 2016

Four Tips for Practicing Public Relations in the Middle East and North Africa
Institute for Public Relations Research Letter, October 5, 2016

Around the World: 4 Cultural Dimensions that Impact Your Messages
Public Relations Tactics, September 30, 2016

Four Tips for Practicing Public Relations in Latin America
Institute for Public Relations Research Letter, September 20, 2016

4 Things We Can Learn from PR Practitioners in Africa
Cision, September 1, 2016

Updating the Generic/Specific Theory of International Public Relations: More Factors to Consider When Practicing in New Markets
Institute for Public Relations Research Letter, August 30, 2016

Tailor your PR Strategy to a Global Audience: 5 Questions to Ask
PR Daily, August 26, 2016

4 Tips for Global Social Media Campaigns
PR News, August 23, 2016

Cross-border communication strategy: three things to consider before communicating in a new culture
International Public Relations Association Thought Leadership Blog, August 17, 2016

Engagement Ring: Takeaways from the Mobile Marketing Leadership Forum
Public Relations Tactics, July 5, 2016

A New Reality: 6 Ways VR Can Transform Public Relations
Public Relations Tactics, January 4, 2016

Holding Women Back in PR Limits Agencies’ Effectiveness, Creativity
PR Daily, October 15, 2015

Building Compelling Brand Identities: A Memo from the Social Media Strategies Summit
The Public Relations Strategist, July 20, 2015

What New Developments in Cognitive Science Teach Public Relations Professionals About How to Persuade
World Communication Review, 2015

PR Advice to United Airlines: Add a Zero
Bulldog Reporter, July 6, 2015

A Memo from Davos: Takeaways From the World Communication Forum
The Public Relations Strategist, April 14, 2015

PR Lessons from Uber: Car Service’s Kittens Fall Flat in Australian Market
Bulldog Reporter, February 24, 2015

5 Questions to Ask About Color in Your Messages
PR Daily, December 8, 2014

What are the Key Points to Keep in Mind When Considering a Celeb Partnership?
PR Week, November 26, 2014

Casting Ballots: What Political Campaigns Can Teach PR Professionals
Public Relations Tactics, November 3, 2014

What PR Professionals Can Learn from the C.I.A. on Twitter
Cision, October 3, 2014

Why the U.N. Needs to Be More Strategic About Promoting the Post-2015 Development Agenda
AllAfrica, September 5, 2014

Media Coverage

Interview on Utah’s New Social Media Laws
The Mitch Album Show, March 29, 2023

How Long Island’s Comics, Club Owners Now Handle Harrassment from the Audience
Newsday, July 7, 2022

Concerns Mount Over Accuracy of Online Abortion Information, Privacy of Searches
UPI, July 1, 2022

Interview on “Banfield” on NewsNation About Mark Zuckerberg
June 30, 2022

Interview with Yasmin Vossoughian on Elon Musk’s Offer to Buy Twitter
MSNBC, April 17, 2022

Interview with Yasmin Vossoughian on Elon Musk’s Decision Not to Join Twitter’s Board
NBC News NOW, April 8, 2022

What It’s Really Like to Make More Money Than Your Husband
Fortune, April 7, 2022

She Was a Candidate to Lead Levi’s. Then She Started Tweeting.
The New York Times, March 25, 2022

LI Experts Hail Hochul’s Efforts to Counteract Vax Misinformation
Newsday, October 28, 2021

Facebook Needs to Change Its CEO, Not Its Name: The Public Has Lost Trust in the Network and the Only Way to Regain it is for Zuckerberg to Stand Down, Professor of Communications Says
Daily Mail, October 23, 2021

Interview with Christi Paul on Facebook’s Reported Name Change
CNN’s NEW DAY, October 23, 2021, 7:25am

Interview on Gains Moms Should Refuse to Give Back After the Pandemic
Bloomberg Radio, May 14, 2021

Amazon Quickly Tweaks Logo Some Say Resembled Hitler’s Mustache
The New York Times, March 3, 2021

Interview on PepsiCo Changing the Name of Aunt Jemima
News 12 Long Island, February 10, 2021, 5:00pm news

Interview on the Social Networks Replacing Parler
Fox 5 New York, January 13, 2021, 10:00pm news

Interview on the Responsibility Social Networks Bear for the Attacks on the Capitol
Fox 5 New York, January 7, 2021, 5:00pm news

Interview on the Effects of the Pandemic on Moms
NBC New York, January 5, 2021, 5:00pm news

Interview on Biden’s all-female communications team
Spring TV in Zambia, December 4, 2020 at 12:30am EDT

Interview on the U.S. Presidential Election and the Role of Social Media
BBC Radio 5 Live, November 6, 2020, 1:45pm EDT

Interview on the U.S. Presidential Election and the Role of Social Media
Spring TV in Zambia, November 5, 2020, 11:30am EDT

Interview on Efforts to Combat Election-Related Social Media Misinformation
Fox 5 New York, November 3, 2020, 5:00pm hour

Advertisers Are Fleeing Tucker Carlson. Fox News Viewers Have Stayed.
The New York Times, June 18, 2020

Interview on How Businesses Should Respond to the #BlackLivesMatter Protests
Wharton Business Daily on SiriusXM Channel 132, June 5, 2020, 10:15am EDT

Interview on How Businesses Should Respond to the #BlackLivesMatter Protests
Bloomberg Radio’s Daybreak Asia, June 2, 2020

Interview on the Optics of President Trump’s Decision to Kill Iraninan Gen. Suleimani
BBC Radio 5 Live, January 6, 2020, 12:39pm EDT

Interview on the Media’s Treatment of Meghan Markle
BBC Radio 5 Live, October 21, 2019, 1:35pm EDT

What It Would Look Like If Tabloids Wrote About Men The Way They Write About Women
Huffington Post, August 29, 2019

Interview on the “Second Shift” Some Women Put in at Work
Bloomberg Radio, May 17, 2019

In Woody Allen-Amazon Lawsuit, An Explosive Hollywood Question: What Happens When Old Allegations Meet New Attitudes?
The Washington Post, February 8, 2019

Trump’s Twitter Insult About “Team of Vipers” Might Be Helping Cliff Sims Sell Books
CNN, January 29, 2019

Interview on the Worst Corporate PR Decisions of 2018
Bloomberg Radio, December 28, 2018

Advertisers Flee Tucker Carlson’s Fox News Show After He Derides Immigrants
The New York Times, December 19, 2018

Interview on How the #MeToo Movement Started
Bloomberg Radio, October 1, 2018

Las Denuncias Contra Asia Argento Interrogan al Movimiento #MeToo
AFP, August 22, 2018

From Papa John’s to Uber: When CEO Scandals Go Viral
CNBC, July 18, 2018

Will Uber’s CEO Still Be Able to Save the Brand’s Image?
CNN, July 14, 2018

AT&T Wants to Fast Forward Into The Streaming Future After Completing Time Warner Merger
Dallas Morning News, June 16, 2018

Disney Made Quick Work of “Roseanne.” It’s Not Always So Easy.
The New York Times, May 30, 2018

Interview on “Business Matters”
BBC World Service, May 10, 2018

Interview on “Business Matters”
BBC World Service, April 12, 2018

Interview on Social Activism by Students
Bloomberg Radio, April 3, 2018

Finding the Right Corporate Message Isn’t Always Easy
The New York Times, March 30, 2018

Sheryl Sandberg: Facebook Business Chief Leans Out of Spotlight in Scandal
The Guardian, March 29, 2018

Team USA’s “Take Charge” Women Represent a Bigger Movement, Experts Say
NBC, March 3, 2018

Interview on “Business Matters”
BBC World Service, February 26, 2018

Interviewing on Public Shaming on the Internet
Bloomberg Radio, December 13, 2017

Advertisers Delete Tweets Around Calls to Boycott Sean Hannity
The New York Times, November 14, 2017

Jimmy Kimmel Makes Brooklyn Return as More People Tune in His Talk on Trump and Politics
Variety, October 15, 2017

Why Everything and Everyone in Harvey Weinstein’s Orbit is at Risk of Being Burned in the Sex Harassment Fallout
CNBC, October 15, 2017

Twitter’s 280-character Experiment Could Boost Its Business
Newsday, September 28, 2017

Interview on “Business Matters”
BBC World Service, September 14, 2017

Ally McBeal First Courted Controversy 20 Years Ago: Short Skirts, Skinny-Shaming and Nonstop Judgment
E!, September 8, 2017

Interview on Why Publicly Berating Your Employees Is a Bad Idea
Bloomberg Radio, August 21, 2017

Interview on “Business Matters”
BBC World Service, August 9, 2017

The Daily 202: Self-Destructive Trump Proves Again That He is His Own Worst Enemy
The Washington Post, June 30, 2017

Trump’s Crude Tweets: Would Anyone Else Be Fired?
Associated Press, June 29, 2017

Interview on “Business Matters”
BBC World Service, June 15, 2017

Brands, Afraid to Offend, Weigh in on Theatre and News Content
The New York Times, June 14, 2017

50 Game-Changers of PR
PR News, June 6, 2017

As Anger at O’Reilly Builds, Activists Use Social Media to Prod Advertisers
The New York Times, April 7, 2017

Two Indian Startups Bag the Communication for Future Awards 2017
The Economic Times (India), March 28, 2017

Interview on “Business Matters”
BBC World Service, March 23, 2017

Apple Wiped Mention of (Product) RED and HIV/AIDS From Its Chinese Online Store
Mashable, March 22, 2017

Put Some Respect on Amal Clooney’s Name
The Daily Beast, March 20, 2017

The Weekend Reader: Three Must-Reads
Wall Street Journal, March 17, 2017

Interview on How Corporations Should Prepare for and Respond to Fake News
Bloomberg TV Bulgaria, February 18, 2017

Author to Speak at GVSU, Museum About the Power of Trump’s Tweets
M Live, February 10, 2017

Interview with NPR affiliate WGVU Public Media in Michigan
February 7, 2017

Companies Need to Adjust Communications for Globalized World, Author Says
Michigan Business, February 5, 2017

El nuevo terror de los CEO: “¡Socorro, Donald Trump tuiteó contra mi empresa!”
Infobae (Argentina), January 29, 2017

Interview on “Business Matters”
BBC World Service, January 19, 2017

Professor: Censored Facebook Can Destabilize China
New York Post, December 29, 2016

Interview on “Business Matters”
BBC World Service, December 5, 2016

Interview on the 2016 Presidential Election
Hong Kong’s Phoenix TV, November 7, 2016

Interview on “Business Matters”
BBC World Service, October 27, 2016

Interview on “Pitch, Tweet, or Engage on the Street”
Hilary Topper on Air, October 6, 2016

Clinton, Satisfecha; Trump Alega Maltrato
El Universal, September 28, 2016

Interview on “Business Matters” on First US Presidential Debate of 2016
BBC World Service, September 26, 2016

Doing Business in a New Market
1010 WINS, August 29, 2016

Going Global Means Thinking Local
The Long Island Herald, August 24, 2016

Pitch, Tweet, or Engage on the Street: New Book Explains How to Adapt PR Strategies for Different Global Markets
Bulldog Reporter, August 23, 2016

Did Melania Trump’s RNC Speech Help or Hurt Her Family’s Reputation?
Fios1 News, July 19, 2016

On the spot: Tips on tipping, and how to decide the currency
The Los Angeles Times, June 27, 2016

Speaking Engagements

Professional Speaking Engagements

Diversity & Inclusion in PR
Public Relations Professionals of Long Island Virtual Event, March 22, 2022, 12:00pm EDT

The Contemporary Global Scenario: The Role of Communication in Combatting Misinformation
International Public Relations Web Global Congress, November 30, 2021, 9:00am EDT

Reading the Room: Crafting and Communicating Intelligence
Association of International Risk Intelligence Professionals Webinar, November 10, 2021, 1:00pm EDT

International Communication After Corona
European Public Relations Education and Research Association Webinar, October 26, 2020, 1:30pm EDT

Global Webinar on Civility and Communication
Institute for International Communication and University of Vienna, October 16, 2020, 9:00am EDT

Covid-19 and its Nexus with Public Relations Around the World
International Public Relations Research Symposium (BledCom), July 3, 2020

Key Principles of Crisis and Reputation Management
Virtual PR Summit, May 2020

Social Media in the Era of Fake News
Molloy Institute for Lifelong Learning, Rockville Centre, NY, May 24, 2019

Communicating with Constituencies from Different Countries and Cultures (Keynote speech)
New York School Public Relations Association Conference, Saratoga Springs, New York, March 18, 2018

Going Global: How to Adapt Communication Strategies for Different Countries and Cultures
Africa Communications Week Webinar, February 6, 2018

Going Global: How to Adapt PR Strategies for Different Countries and Cultures
Public Relations Society of America International Conference, Boston, Massachusetts, October 8, 2017, 2:45pm

Women Influence Conference
Ritz Paris, September 21, 2017, 4:50pm

Going Global: How to Adapt Your Communication Strategies for Different Countries and Cultures
International Association of Business Communicators World Conference, Washington, DC, June 14, 2017, 10:15am

Navigating Cultures in Communication: A Master Class with Kara Alaimo, Ph.D.
International Association of Business Communicators (IABC) New York, June 1, 2017, 6:00pm

How Businesses Should Prepare for the Post 2016 Election Era (Keynote speech)
Public Relations Society of America Southeast District Conference, Birmingham, Alabama, April 21, 2017, 11:00am

Global Communication Strategies
International Association of Business Communicators (IABC) Long Island, Plainview, New York, April 12, 2017, 8:00am

Talking to the World About Africa
Africa Grantmakers’ Affinity Group, New York, March 28, 2017

Trump vs. Clinton’s Social Media Campaigns: Insider’s View
World Communication Forum, Geneva, Switzerland, March 14, 2017, 3:00-3:30pm

Global Communication vs. Cross-cultural Communication
World Communication Forum, Geneva, Switzerland, March 14, 2017, 12:00-12:45pm

The Role of Social Media and Other New Technology in the 2016 Presidential Election
Public Relations Society of America (PRSA) Western District Conference, Riverside, California, March 3, 2017, 3:00pm

The Role of Social Media and Other New Technology in the 2016 Presidential Election- And How Businesses Should Respond
Social Media Association, February 23, 2017, 8:30am

Understanding Global PR
Grand Valley State University’s Advertising and Public Relations Speaker Series, Allendale, Michigan, February 13, 2017, 6:00-8:00pm

The Role of Social Media and Other New Technology in the 2016 Election
Gerald R. Ford Presidential Museum, Grand Rapids, Michigan, February 13, 2017, 10:30am

Crisis Communication for Businesses in the “Post-Truth Era”
Institute for International Communication, St. John’s University, New York, February 7, 2017, 7:00pm

Communicating Across Cultures
Molloy Institute for Lifelong Learning, Hempstead, NY, January 17, 2017, 1:30-2:30pm

Going Global: How to Adapt Your Communication Strategies for Different Countries and Cultures
Columbia University, November 17, 2016, 7:00-9:00pm

Local Author Showcase 2016
Rockville Centre Public Library, November 13, 2016

Communicating Globally: A Master Class With Kara Alaimo, Ph.D.
International Association of Business Communicators New York Chapter, November 1, 2016, 8:30am-10:30am

Google Hangout with Todo Mundo RP (association of Brazilian public relations professionals)
October 25, 2016, 6:00pm

Going Global: Adapting PR Strategies for Different Countries and Cultures (Keynote speech)
Public Relations Society of America (PRSA) 2016 Tri-State Conference, NYC, October 18, 2016

MEOjobs NYC Media Industry Happy Hour & Book Release
House of Brews in NYC, October 17, 2016, 6:30-9:30pm

Public Relations Professionals of Long Island Dinner
Four Points at Sheraton, Plainview NY, October 4, 2016, 6:00 pm

Book Talk: “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication”
Rockville Centre Public Library, September 24, 2016, 1:00pm

What Issues Will Decide the 2016 Presidential Election? A Discussion with Eugene Robinson and Stephen Hayes
Hofstra University, September 22, 2016

“Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication”
Corporate Communication International, September 19, 2016, 6:30-8:00pm

Adapting Government Communications to Work Across Cultures
Webinar for the National Association of Government Communicators, August 17, 2016

Must Read panel
World Communication Forum in Davos, Switzerland, March 8, 2016

Shaping the Global Media Agenda
World Communication Forum in Davos, Switzerland, March 10, 2015

An Intimate Conversation With Kara Alaimo: Tips for Success in Global PR
Black Public Relations Society of New York, New York City, October 14, 2014

Academic Conference Presentations

Speeches by U.S. Governors Reveal that Women’s Greater Legislative Success is Correlated with More Communal Approaches to Communication
New Jersey Communication Association Conference
Union, New Jersey, April 1, 2023

Tweets of Women Governors Reveal Why They May Be More Effective Leaders
Seton Hall Conference on Women and Gender
South Orange, New Jersey, March 31, 2023

“Analyzing the Communication Strategies of the Hacker Network Anonymous”
International Communication Association Pre-conference “Embracing the Network Paradigm: New Directions in Strategic Communication Research”
Prague, Czech Republic, May 24, 2018

“Communicating Corporate Social Responsibility Across Cultures”
International Public Relations Research Symposium (“BledCom”)
Ljubljana, Slovenia, June 30, 2017

“Developing and Teaching Courses in International Communication”
Annual Conference of the Association for Education in Journalism and Mass Communication
Minneapolis, Minnesota, August 6, 2016

“Increased Efforts by Modern States to Improve their Reputations for Enforcing Women’s Human Rights”
Annual Meeting of the Academic Council on the United Nations System
New York City, June 18, 2016

“How the Facebook Arabic Page ‘We Are All Khaled Said’ Helped Foment the Egyptian Revolution”
National Communication Association Annual Convention
Las Vegas, Nevada, November 20, 2015

“Press Relations in President George W. Bush’s Treasury”
The George W. Bush Presidency Conference
Hempstead, New York, March 26, 2015

“What New Developments In Cognitive Science Teach Public
Relations Professionals About How to Persuade”
National Communication Association Annual Convention
Chicago, Illinois, November 20, 2014

”Who Leaks Unauthorized Information to the Press in Washington?”
Annual Conference of the Association for Education in Journalism and Mass Communication
Montreal, Canada, August 8, 2014

“Words More Powerful than Weapons in Modern Global Governance”
Annual Meeting of the Academic Council on the United Nations System
Istanbul, Turkey, June 21, 2014

“How the United Nations Should Communicate the World’s Next Development Agenda”
Annual Meeting of the Academic Council on the United Nations System
Istanbul, Turkey, June 20, 2014

“Measuring the Loyalty of the People Behind the Presidential Bully Pulpit”
New England Political Science Association Annual Conference
Woodstock, Vermont, April 26, 2014

“Using Persuasive Processes To Achieve Increased Global Human Rights Compliance”
New England Political Science Association Annual Conference
Woodstock, Vermont, April 26, 2014

“Measuring the Efficacy of the People Behind the Presidential Bully Pulpit”
New York State Political Science Association Annual Conference
New York City, April 25, 2014