Kara spoke on the keynote panel on kids & social media at New York Gov. Kathy Hochul’s Youth Mental Health Summit, June 2023
over the influence cover image

Kara Alaimo, PhD is author of Over the Influence: Why Social Media is Toxic for Women and Girls – And How We Can Take It Back. She is an Associate Professor of Communication at Fairleigh Dickinson University. She writes about the social impact of social media and issues affecting women for CNN Opinion and other outlets. She is also a former communicator at the United Nations and in the Obama administration. Her work has been published by media outlets including The New York TimesThe Washington PostThe AtlanticHarvard Business ReviewCNNBloombergAl JazeeraFortuneColumbia Journalism Review, and The Hill, and in numerous academic journals. Her first book focused on how to adapt communication strategies for different countries and cultures. Follow her on Facebook, X and Instagram.

About Kara

Kara Alaimo, PhD is author of the book Over the Influence: Why Social Media is Toxic for Women and Girls — And How We Can Take It Back, which will be published on March 5, 2024 (just in time for International Women’s Day) and is available for pre-order now. She is a communication professor at Fairleigh Dickinson, where she created the university’s programs in social media, and has been writing for CNN Opinion about the social impact of social media and issues affecting women and girls since 2016.

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From 2012-2013, she served as Head of Communications for the United Nations Secretary-General’s High Level Panel on the Post-2015 Development Agenda, a group of heads of state and other eminent thinkers convened to recommend the world’s next plan for eradicating poverty and achieving sustainable development. In 2011, she was appointed by President Obama as Spokesperson for International Affairs in the U.S. Treasury Department, where she communicated global economic diplomacy initiatives, including America’s bilateral economic relationships; engagement in multilateral institutions including the G-20, World Bank, and IMF; and international monetary, trade, development, environmental, and energy policy. In this capacity, she also served as media adviser to Jim Yong Kim during his successful 2012 campaign for the World Bank Presidency.

She also previously served as the first Press Secretary of the Peter G. Peterson Foundation, Global Media Coordinator for the United Nations Millennium Campaign, and as a spokesperson for New York City economic development initiatives during the administration of Mayor Michael R. Bloomberg.

She earned her Doctor of Philosophy, Master of Philosophy, and Masters of Arts degrees at the City University of New York, and her Bachelor of Arts in Journalism with a minor in Women’s Studies at N.Y.U.

Kara also wrote Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication, a textbook in use at universities around the world that explains how to adapt communication strategies for different countries and cultures. Her academic research on social media and international and political/advocacy communication has been published in academic journals including the International Journal of Communication, Journal of Communication Management, Journal of Public Affairs, Case Studies in Strategic Communication, and Social Media & Society.

Contact

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Kara Alaimo

Over the Influence

In Over the Influence: Why Social Media is Toxic for Women and Girls – And How We Can Take It Back, communication professor and CNN Opinion contributor Kara Alaimo demonstrates how social media affects every aspect of the lives of women, girls and nonbinary people —from our relationships and our parenting to our physical and mental wellbeing.

Over the Influence is a book about what it means to live in the world social media has wrought – whether you’re constantly connected or have deleted your accounts forever. Alaimo shows why you’re likely to get fewer followers if you’re a woman. She demonstrates how fake news is crafted to prey on women’s vulnerabilities. She reveals why so much of the content we find in our feeds is specifically designed to hold us back. And she explains how social media has made the offline world a far uglier place for women. But we can change this and reclaim the Internet to empower ourselves. Alaimo offers up brilliant advice for how to get over the influence—how to handle our daughters’ use of social media, use dating apps to find who we’re looking for, use social networks to bolster our careers, and protect ourselves from sextortionists, catfishers and trolls. She also explains what we need to demand from lawmakers and tech companies in order to solve these problems.

Over the Influence calls on women to recognize and call out the subtle (and not-so-subtle) sexism and misogyny we find online, reject misinformation that is targeted to us because of our gender, and use our social platforms to empower ourselves and other women. It will be published on March 5, 2024 — just in time for International Women’s Day.

Praise for Over the Influence:
“A clarion call for thoughtfulness and action on a vital issue facing girls and women, Kara Alaimo’s Over the Influence is a captivating must-read for anyone who cares about misogyny, the internet, and the confluence between them. It is also indispensable, impeccably researched, and eye-opening reading for any parent navigating social media with their children—which is to say, all of us.”
—Kate Manne, author of Entitled: How Male Privilege Hurts Women and Down Girl: The Logic of Misogyny

“Social media promised us a better, more connected, more empathetic world. Instead, it’s brought insecurity, humiliation, sexualization, and sometimes even violence—at least to women and girls. That’s the case Kara Alaimo makes in her important book, which everyone who has ever downloaded a social media app, or who cares about the future of society, should read.”
—Jill Filipovic, author of The H-Spot: The Feminist Pursuit of Happiness

Over the Influence is the ultimate guide for any mom seeking to help her daughters—and herself—more safely navigate an internet that is stacked against women. I’ll be recommending it to all the parents in my life.”
—Nina Jankowicz, author of How to Be a Woman Online: Surviving Abuse and Harassment, and How to Fight Back

“As I read the stories of the women in Over The Influence, I found myself nodding along because I’ve been there, while taking notes on how I can set new boundaries and protect my privacy—and the privacy of young girls in my life—to ensure we’re all protected and live our fullest lives on the internet. An essential guide for anyone who uses the internet and cares about other people—so, everyone!”
— Renee Bracey Sherman, founder and co-executive director of We Testify

“Over the Influence both showcases the dangerous realities and consequences of the modern cyber world and also silverlines it with what a humane social media culture could look like. Kara Alaimo keeps it real— journalistically showing us the innards of real online experiences by real girls and women… Over the Influence is a protest against today’s online reality and a call to arms for what tomorrow’s ought to look like. It’s a book for everybody with an internet connection.”
— Carrie Goldberg, leading victims’ rights attorney and author of Nobody’s Victim: Fighting Psychos, Stalkers, Pervs, and Trolls

“Over the Influence by Kara Alaimo is a powerful and timely exploration of the pervasive toxicity of social media, offering important insights into its impact on relationships, well-being, and body image. This book serves as a rallying cry to empower and guide women towards reclaiming the Internet and advocating for a dramatic and overdue change in the digital landscape.”
-Rana Awdish, MD, author of the bestselling In Shock, My Journey from Death to Recovery and the Redemptive Power of Hope

“A trove of insight into how social-media has dialed up the vitriol belittling girls’ looks and behavior and eroded their sense of safety while siphoning off energy women would rather spend pursuing their real potential. Every parent: read this book to know what you’re up against. Grab copies for your daughters and friends. Together, armed with Kara’s powerful reporting, we can reverse today’s digital backlash against women and create a narrative that serves us.”
– Donna Jackson Nakazawa, author of Girls on the Brink

“A searing indictment of the capitalist, racist, and misogynistic overtones of social media, Alaimo’s book calls on us to demand more from these platforms and to create new norms for ourselves and generations to come in relation to building and sustaining community and creating change — online and off.”
-Senti Sojwal, cofounder of the Asian American Feminist Collective

Buy the Book

Click here to order the Penguin Random House audio book from Libro.fm.

To pre-order an autographed copy of the book from Labyrinth Books in Princeton, NJ, email orders.labyrinth@gmail.com.

Op-Eds

Why a Woman Like Nikki Haley Could Be President of the United States
CNN, February 23, 2024

A Big Reason So Many Americans Are Still Single
CNN, February 13, 2024

Mark Zuckerberg’s Extraordinary Apology Should Only Be The Beginning
CNN, January 31, 2024

Here’s One More Reason to Stop Shaming Parents
CNN, November 11, 2023

When It Comes To Remote Work, Steve Schwarzman Doesn’t Get It
CNN, October 27, 2023

Schools Are Right to Warn Parents About What Their Kids Are Seeing Right Now
CNN, October 13, 2023

The Problem With That Annoying Warning on Your Phone
CNN, October 4, 2023

Those Perfectly Coiffed Kids You’re Seeing on Social Media Signal That We Have a Problem
CNN, September 5, 2023

Tim Scott’s Marital Status is None of America’s Business
Bloomberg Opinion, September 1, 2023

Putting AirTags on Your Kids Could Help Their Quality of Life
CNN, July 28, 2023 

The “Gilgo Four” Case Raises an Uncomfortable Truth
CNN, July 15, 2023

When “Free Speech” Becomes a Bully’s Free Pass
CNN, July 4, 2023

Separating the Bad from the Good on Goodreads
CNN, June 27, 2023

The Problem With Executives Who Golf
CNN, May 29, 2023

When It Comes to AI, Congress Can’t Afford to Wait
CNN, May 18, 2023

Elon Musk Faced a Test After Texas Shooting. He Failed.
Bloomberg Opinion, May 12, 2023

How A Restaurant Menu Became a Metaphor for How America Mistreats its Mothers
CNN, May 11, 2023

Utah’s Startling New Rules for Kids and Social Media
CNN, March 27, 2023

Finally An Airline Is Making It Easier to Fly With Kids
CNN, February 22, 2023

M&M’S Super Bowl Ad Is One To Watch
CNN, February 7, 2023

This May Be The Only Way to Stop Social Media From Harming Our Kids
CNN, January 25, 2023

Jacinda Ardern Proved the Power of Female Leadership
January 19, 2023

The Real Problem With Sick Leave in America
CNN, January 6, 2023

Elon Musk is Running Twitter Like Dictators Run Their States
CNN, December 16, 2022

This is the Perfect Holiday Gift for Mom
CNN, December 6, 2022

Riverside “Catfishing” Murders Are a Wakeup Call
CNN, December 2, 2022

Sorry, Parents — You’re Not Off the Hook When it Comes to Social Media and Your Kids
CNN, November 18, 2022

How to Build a New Generation of Biden-McCain Friendships
CNN, November 15, 2022

Many Spoof Accounts on Twitter Were Clearly Fake. It Shouldn’t Put Musk’s Mind at Ease.
NBC, November 14, 2022

The Attack On Paul Pelosi Was Not An Isolated Incident
CNN, October 28, 2022

The IRS Failed To Make An Important Tax Change For Working Parents
CNN, October 28, 2022

The Chilling Problem With Kanye West’s Definition of “Free Speech”
CNN, October 18, 2022

Whistleblower’s Testimony Suggests Twitter Has Let the Country Down
CNN, September 14, 2022

Social Media Companies Like Twitter Can’t Be Trusted to Regulate Themselves
CNN, August 29, 2022

WhatsApp Is Letting Us Slink Off With Dignity Intact, At Last
CNN, August 10, 2022

What Petrifies Me About Sending My Kids to School This Year
CNN, August 3, 2022

While Oz is Stoking Fear, Fetterman is Making Us Laugh
CNN, July 29, 2022

The Dangers of Abortion Misinformation
CNN, July 14, 2022

What Facebook and Instagram’s Restricting Abortion Pills Posts So Fast Should Tell Us
NBC, June 28, 2022

Elon Musk’s Work Policy is Bad for Employees, But It’s Even Worse for Tesla
CNN, June 3, 2022

This Verdict is Much Bigger Than Depp or Heard
CNN, June 1, 2022

Texas’ New Social Media Law Affects All Of Us
CNN, May 25, 2022

Trevor Noah’s Jokes Hit Home
CNN, May 1, 2022

Who Will Be the First to Abandon Elon Musk’s Twitter?
CNN, April 26, 2022

There’s a Proper Term for What Happened to the “Libs of TikTok” Creator. It’s Not “Doxxing.”
NBC, April 21, 2022

By Spurning a Board Seat, Elon Musk Could Wreak Havoc for Twitter
CNN, April 12, 2022

Elon Musk’s Joining Twitter’s Board of Directors Should Sound Alarm Bells
NBC, April 6, 2022

Trump’s Truth Social Platform is a Slow-Motion Train Wreck
CNN, April 5, 2022

Russia’s Invasion of Ukraine Has Put Some U.S. Families in an Unconscionable Bind
NBC, March 10, 2022

Why I’m Scared About Mask Mandate Rollbacks
CNN, February 21, 2022

Prince Andrew Proves No Man Can Act With Impunity
CNN, February 16, 2022

If Your Wife Makes More Than You Do, Read This
Bloomberg, February 14, 2022

Harvard Professors’ Initial Letter of Support for John Comaroff Sends a Disturbing Message
NBC, February 14, 2022

What to do About the Social Media Shaming of Figure Skater Zhu Yi
CNN, February 7, 2022

“Bridgerton” and “Yellowjackets” Stars Are Taking a Stand
CNN, January 31, 2022

Spotify’s Covid Misinformation Plan Falls Short
NBC, January 31, 2022

Sarah Palin Broke Covid Rules. Here’s Why the Restaurant She Went to Should Pay.
NBC, January 26, 2022

Parents’ Fury Over School Closures Is Righteous, But Misdirected
CNN, January 25, 2022

What Neil Gorsuch and Glenn Youngkin Have in Common
CNN, January 18, 2022

Covid Proved that Women Need Stable Jobs That Have Common Sense Policies in Place
NBC, January 16, 2022

Parents of the Youngest Kids are Not OK Right Now
CNN, January 10, 2022

Twitter’s Suspension of Marjorie Taylor Greene Was The Right Move at the Right Time
CNN, January 3, 2022

The Five Biggest PR Blunders of 2021
Bloomberg, December 31, 2021

Ghislaine Maxwell’s Conviction Sends a Vital Message
CNN, December 29, 2021

What Elon Musk as “Person of the Year” Says About Us
CNN, December 14, 2021

Charging the Parents in Michigan Shooting Sends a Powerful Message
CNN, December 3, 2021

Target’s Bold Holiday Move is a Win for Us All
CNN, November 23, 2021

Why Congress Had to Take a Stand on Paul Gosar’s Video
CNN, November 17, 2021

The Unconscionable Truth About Celebrity Kid Paparazzi Photos
CNN, November 7, 2021

It’s Time for Social Networks to Take a Close Look in the Mirror
CNN, October 27, 2021

Facebook, Don’t Change Your Name — Change Your CEO
CNN, October 20, 2021

Justice Sotomayor Deals With “Manterruptions,” Too. Here’s How We Can Stop Them
CNN, October 19, 2021

Confronting Krysten Sinema in a Bathroom Was Outrageous – And Counterproductive
CNN, October 10, 2021

How to Protect Ourselves Against Facebook’s Failures
CNN, October 5, 2021

Facebook’s Alarming Plan for News Feeds
CNN, September 22, 2021

The FBI Has a Responsibility to Simone Biles — And All Women and Girls
CNN, September 16, 2021

California’s Women Face a Big Problem with Larry Elder
CNN, August 28, 2021

Remote Tech Workers are Likely Saving their Companies Money – So Why are Some of them Facing Pay Cuts?
CNN, August 13, 2021

Cuomo’s Political Power No Longer Comes With Impunity
CNN, August 3, 2021

One Way to Stop the Dangerous Spread of Vaccine Myths
CNN, July 20, 2021

Britney Spears’ Important Step
CNN, July 15, 2021

Trump’s Meritless Lawsuits Don’t Stand a Chance
CNN, July 7, 2021

Cosby’s Release Sends Clear Message for an Alarming New Era
CNN, June 30, 2021

This is my New “Normal”
CNN, June 24, 2021

Britney Spears Has Every Right to be Angry – At All of Us
CNN, June 23, 2021

For Father’s Day, This is the Gift Dads Really Need
CNN, June 18, 2021

Jeff Bezos’ Bad Billionaire Example
CNN, June 7, 2021

The Cringeworthy Attack on Andrew Yang
CNN, May 26, 2021

A Hard Lesson from Princess Diana’s BBC Interview Probe
CNN, May 21, 2021

The Only Way the Golden Globes Will Get a Hollywood Ending
CNN, May 11, 2021

5 Things Moms Gained During Covid – And Should Refuse to Give Up
Bloomberg, May 9, 2021

The Only Decision Facebook Should Make on Trump
CNN, May 5, 2021

These are the Jeans Women REALLY Need
CNN, April 21, 2021

Why Cuomo’s Fall from Grace Should Have Happened Years Ago
CNN, March 14, 2021

Meghan and Harry Smash the Princess Story to Pieces
CNN, March 8, 2021

Twitter Can’t Undo Trump’s Damage Now
CNN, January 6, 2021

The Five Worst PR Disasters of 2020
Bloomberg, December 31, 2020

Here it is, Dads: Your 2021 New Year’s Resolution
CNN, December 30, 2020

Attack on Jill Biden’s “Dr.” Title is No Surprise for Women Scholars — And Proof that She Needs to Use It
CNN, December 14, 2020

With “Husbands” Remark, Trump Has Sealed His Fate With Women
CNN, October 28, 2020

Work Colleagues Should Respect, not Resent, Flexible Work Rules for Parents
CNN, September 7, 2020

AOC’s Brilliant Defense of Women who Seek Power
CNN, July 24, 2020

The Latest Twitter Hack Should Ring the Alarm for November Election
CNN, July 19, 2020

How Zuckerberg Could Splinter the Country
CNN, June 18, 2020

How Businesses Can Navigate the Minefield of Social Unrest
Bloomberg, June 2, 2020

Trump’s Dangerous Move Against Twitter
CNN, May 28, 2020

A Little Predictability Could Go a Long Way for Working Moms
Bloomberg, May 10, 2020

Elon Musk is Using His Power to be Selfish
CNN, May 2, 2020

Harvey Weinstein is Convicted. Now What?
CNN, February 24, 2020

Dating Apps Aren’t Protecting You or Your Data
Bloomberg, February 14, 2020

Who Owns the Right to Your Face?
CNN, February 12, 2020

The Opportunity Lost When Stephen King Left Facebook
CNN, February 4, 2020

Dating Apps Need to Start Doing Background Checks on Users to Help Stop Sexual Assaults
CNN Business Perspectives, January 27, 2020

What We Learned from the Worst PR Disasters of 2019
Bloomberg, December 30, 2019

Apple’s Non-Binary Emojis Are a Step in the Right Direction
CNN, November 1, 2019

As a New Mom, I Found Meghan’s Interview Gut-Wrenching
CNN, October 19, 2019

Elizabeth Warren’s Pregnancy Story is One Too Many Women Already Know
CNN, October 9, 2019

Twitter’s Removal of Nickelback Video Sends a Twisted Message
CNN, October 4, 2019

In the Age of Internet Fame, Children Need Protection
CNN, August 4, 2019

Why Kamala Harris’ Biden Attack Worked
CNN, June 30, 2019

Trump’s “Nasty” Slam at Meghan Markle Proves Her Point
CNN, June 1, 2019

The Great Corporate Female Freeze-Out
Bloomberg, May 31, 2019

Moms Don’t Need Fun Job Perks. They Need Child Care.
Bloomberg, May 10, 2019

Want to Empower Female Executives? Pay Up
Bloomberg, May 5, 2019

Facebook Handled Alex Jones Just Right
CNN, May 5, 2019

The Real Danger of Alexa Listening to Our Convos
CNN, April 26, 2019

Prince Harry and Meghan Right to Skip That Newborn Photo Op
CNN, April 25, 2019

What Woman Presidential Candidates are Facing
CNN, April 9, 2019

In Twitter, Nunes Has the Right Target but the Wrong Focus
CNN, March 19, 2019

Why Beto O’Rourke’s Parenting Joke Backfired
CNN, March 16, 2019

Elizabeth Warren’s Call to Disband Tech Giants is a Step in the Right Direction
CNN, March 9, 2019

The Damage of Liam Neeson’s Remarks
CNN, February 11, 2019

The Super Bowl Ads You Will Remember
CNN, February 3, 2019

Why You Need to Rein in Your Babysitter’s Social Media
Bloomberg, February 2, 2019

Three Things That Could Help Struggling Families During the Government Shutdown
CNN, January 25, 2019

Why Businesses Should Help Furloughed Federal Workers
Bloomberg, January 14, 2019

Let Kevin Hart Host the Oscars
January 4, 2019

Cut Back on Screen Time in 2019
CNN, December 27, 2018

Capturing Antarctica’s Beauty and Resilience
Bloomberg, December 22, 2018

Mark Zuckerberg Has Lost All Credibility With Congress- And the Rest of Us
CNN, December 21, 2018

The Top 5 Biggest Corporate PR Disasters of 2018
Bloomberg, December 20, 2018

Saying “You’re Fired” Too Often Is Bad for a Presidency
Bloomberg, December 10, 2018

Eric Trump is Right About George Conway’s Disrespect for his Wife
CNN, December 4, 2018

Want to Purge Fake News? Try Crowdsourcing
Bloomberg, November 30, 2018

Leakers Aren’t Always a President’s Foes
Bloomberg, November 21, 2018

Female Candidates Risk Falling Off the “Glass Cliff”
Bloomberg, November 5, 2018

Let’s Stop Rewarding Sexual Harassers
Bloomberg, October 28, 2018

Twitter’s Misguided Barriers for Researchers
Bloomberg, October 16, 2018

When Ambushed by Activists, Politicians Should Be Boring
Bloomberg, October 10, 2018

Trump’s Raw Misogyny Lit the Brett Kavanaugh Fire
Bloomberg, September 26, 2018

How Internet Companies Could Be Giving You A Lot More Privacy
CNN, September 4, 2018

What the Asia Argento Sexual Assault Allegations Tell Us
CNN, August 20, 2018

HUD’s Public Housing Plan Would Hit Poorest Kids the Hardest
Bloomberg, July 30, 2018

Melania’s Careless Jacket Flap Provides an Opening
CNN, June 21, 2018

Americans Embrace Change, But Only Gradually
Bloomberg, June 20, 2018

Who AT&T Decision Really Hurts
CNN, June 13, 2018

TV Used to Unite Americans. Now It’s Dividing Them.
Bloomberg, June 6, 2018

It’s Not Just the Skimpy Swimsuits
CNN, June 5, 2018

Women Should Be at Vanguard of the Gun-Control Movement
Bloomberg, May 30, 2018

Let Meghan Markle Make Her Own Decisions
Bloomberg, May 10, 2018

How Facebook Could Restore Trust
Bloomberg, May 4, 2018

Facebook’s New Dating Service May Know Us Better Than We Do
CNN, May 2, 2018

Pay Your Interns, Corporate America
Bloomberg, April 16, 2018

Facebook Should Be a Nonprofit
Bloomberg, April 11, 2018

Four Questions Congress Must Ask Zuckerberg
CNN, April 8, 2017

Students Flip the Script on Gun Violence
Bloomberg, March 26, 2018

Facebook’s PR Crisis is a Mess of its Own Making
Bloomberg, March 21, 2018

Why Zuckerberg Needs To Testify Before Congress
CNN, March 20, 2018

Trump’s Pick for Secretary of State Sends the Wrong Message to the World
Bloomberg, March 13, 2018

Mourning Toys R Us? Think About This
CNN, March 12, 2018

We Should Be Awarding An Oscar For This
CNN, March 5, 2018

Dick’s Is Showing Businesses How It’s Done
CNN, February 28, 2018

How Kylie Jenner Should Really Use Her Power
CNN, February 23, 2018

Why the IOC Should See Shaun White As a Warning Sign
CNN, February 14, 2018

Michelle Williams is the Last Straw: Hollywood Needs a New System
CNN, January 11, 2018

Americans Should Have More Control Over Their Data
Bloomberg, January 3, 2018

All Tweets Belong in the Library of Congress
CNN, December 27, 2017

Melania Trump Should Escape Washington
Bloomberg, December 20, 2017

What Nikki Haley Can Do About Trump Harassment Allegations
CNN, December 11, 2017

How Google and Facebook Could Save Net Neutrality
Bloomberg, December 6, 2017

Social-Media Shaming is Good (in Moderation)
Bloomberg, December 4, 2017

Women Don’t Need a Man-to-Man Between Jimmy Kimmel and Roy Moore
CNN, December 1, 2017

Companies, Think Before You Tweet
CNN, November 21, 2017

How We Should Really Celebrate National Unfriend Day
CNN, November 17, 2017

Twitter’s Problem is Hate, Not Verification
CNN, November 13, 2017

Understanding Trump in Any Language
Bloomberg, November 6, 2017

The Secret to Wooing Investors? Communication
Bloomberg, November 2, 2017

That Facebook Quiz Might Not Be So Innocent
Bloomberg, October 27, 2017

How Women Can Take Back the Internet
Bloomberg, October 18, 2017

Executive’s Disastrous Facebook Post on Vegas Shooting
CNN, October 3, 2017

Longer Tweets Are a Win for Democracy. Seriously.
Bloomberg, September 29, 2017

Why Congressman Alluding to Women as “Eye Candy” is No Joke
CNN, September 27, 2017

How to Wage Twitter War for Fun and Profit
Bloomberg, September 23, 2017

With Golf Retweet, Trump Blunders Into the “Streisand Effect”
CNN, September 17, 2017

Democrats Should Try This Trump Speaking Strategy
Bloomberg, September 15, 2017

Ivanka Trump’s Doublespeak on Equal Pay is Selling Out Women
CNN, September 1, 2017

How Not to Tweet During a Natural Disaster
Bloomberg, August 30, 2017

How Not to Communicate: Lessons from Trolls
Bloomberg, August 28, 2017

3 Messages Would Help Democrats Beat Trump
Bloomberg, August 18, 2017

“Sex and the City” Star Could Run for NY Governor
CNN, August 9, 2017

Maybe Berating Your Employees Isn’t So Smart
Bloomberg, August 2, 2017

Here’s How to Avoid Email Pranksters, Mr. President
CNN, August 1, 2017

The Rise of the Mooch and the Military Guy
CNN, July 28, 2017

The BBC Pay Gap Reveals an Ugly Truth
CNN, July 20, 2017

How Trump’s “Compliment” to Brigitte Macron Hurts America
CNN, July 15, 2017

7 Ways the iPhone Has Made Life Worse
CNN, June 29, 2017

How to Write a Killer Commencement Speech
Bloomberg, May 2, 2017

Hey President Trump, Even Dictators Tolerate Negative Media Coverage
Huffington Post, May 2, 2017

Joe Biden Has a Message for Millennial Guys
CNN, April 27, 2017

The Real Message of Fox’s Treatment of Bill O’Reilly
CNN, April 19, 2017

How Women Should Respond to All-Male Panels
Bloomberg, April 18, 2017

Why the “Luv Guv” Is No Surprise
CNN, April 11, 2017

What Not To Do After Your Customer is Battered
Bloomberg, April 11, 2017

When Marketing in One Country Backfires Abroad
Bloomberg, March 31, 2017

Melania Trump Needs Some Public-Relations Help
Bloomberg, March 26, 2017

When an Employee or Spokesperson Criticizes Your Company
Harvard Business Review, March 16, 2017

Newsrooms Should Follow Two Simple Rules for Reporting on Women’s Bodies
Columbia Journalism Review, March 14, 2017

The G-20 Is a (Slightly Dysfunctional) Family
Bloomberg, March 10, 2017

How to Convince Customers You’re Not Spying on Them
Bloomberg, March 8, 2017

The Next Steps Donald Trump Should Take to Defeat ISIS
Newsday, March 4, 2017

Here’s How Samsung Can Restore Its Reputation
Bloomberg, March 2, 2017

Publicly Shaming the Oscar Accountant Was Wrong
CNN, February 28, 2017

When Companies Should (And Shouldn’t) Enter the Political Fray
Bloomberg, February 17, 2017

When the Fake News is About Your Company
Bloomberg, February 10, 2017

The Takata Scandal and the Value of Diversity
Bloomberg, January 27, 2017

How Companies Can Gird for a Trump Twitter Attack
Bloomberg, January 23, 2017

The Classy Way to Let Companies Sponsor National Parks
Bloomberg, January 17, 2017

Wells Fargo Misses a Chance to Show Off
Bloomberg, January 10, 2017

What Presidents Shouldn’t Say About Islam or Terrorism
Bloomberg, January 9, 2017

Memo to Steven Mnuchin: How to Get Yourself Confirmed
Bloomberg, January 4, 2017

Memo to Rex Tillerson: How to Get Yourself Confirmed
Bloomberg, January 3, 2017

How a Censored Version of Facebook Could Destabilize China’s Government
The Washington Post, December 28, 2016

Sometimes Presidential Rhetoric Can Boost the Economy. But Trump Won’t Find It Easy.
The Washington Post, December 14, 2016

How Tech CEOs Can Lay Down the Law for Trump
CNN, December 14, 2016

Trump’s Secretary of State Nominee Won’t Be Able to Repair America’s Reputation Abroad, So Citizens Will Have to Do It On Our Own
The Huffington Post, December 12, 2016

Trump: Cyber Bully-in-Chief
The Hill, December 12, 2016

Dear President Trump: To Be Heard More, Tweet Less
Bloomberg, December 9, 2016

Exxon’s Failing PR Strategy
Bloomberg, December 6, 2016

We Need to Resist Censorship of Cyberspace
Al Jazeera, December 3, 2016

This is Steven Mnuchin’s Biggest Shortcoming as Treasury Secretary
Fortune, December 1, 2016

Here’s an Idea for Trump: Hire the Most Competent People
Bloomberg, November 17, 2016

Where Donald Trump Got His Real Power
CNN, November 15, 2016

To Win, Clinton and Trump Must Offer Radically Different View of the Economy in Monday’s Debate
The Huffington Post, September 22, 2016

Five of the Coolest PR Strategies from Around the World
The Huffington Post, August 23, 2016

Five Questions to Ask Before Doing Business in a New Global Market
The Economic Times (India), August 22, 2016

When “Yes” Means “Not a Chance”
The New York Times, July 31, 2016
(also published in the Sydney Morning Herald and Australian Financial Review)

Are Republicans Better than Democrats at Spinning the Press?
The Huffington Post, May 11, 2016

Why Twitter is Trump’s Most Powerful Weapon
The Huffington Post, February 5, 2016

The Decline of the Bully Pulpit
The Atlantic, January 10, 2016

Speaking Engagements

Book Launch Events for Over the Influence



Terez on NYC’s Upper East Side– Social Media & Moms
March 5, 2024, 5:30pm. Ticketed event.

92 Street Y– Online event– in conversation with Kate Manne
March 6, 2024, 7:00 pm. Ticketed event.

NYU Women’s Leadership Presidential Forum
March 6, 2024, 12:00pm

The Strand Bookstore NYC — in conversation with Kate Manne
March 7, 2024, 7:00 pm, doors open at 6:30pm. Ticketed event.

The Tattered Cover in Denver
March 9, 2024, 5:00pm

Politics & Prose in Washington, DC
March 11, 2024, 7:00pm, free with first come, first served seating

Busboys & Poets in Washington, DC
March 12, 2024, 6:00pm

Fairleigh Dickinson University-in person at The Orangerie on the Florham campus and online
March 19, 2024, 5:00pm

Online Event as part of the NGO Commission on the Status of Women Forum
March 20, 12:30pm EDT; free; register using link above

Family Action Network — in conversation with my book’s editor, Laura Apperson
March 20, 2024, 8pm EDT, first hour is free on Zoom; second “After Hours” session available to people who purchase the book through The Book Stall in Chicago (event link to be posted here soon)

Princeton Public Library (with books sold by Labyrinth) — in conversation with my CNN Opinion editor, Jane Carr
March 21, 2024, 6:00 pm, free and open to public, no preregistration required

University of Pennsylvania’s Center on Digital Culture and Society
March 25, 2024, 12:15 pm, free but RSVPs requested

Yale University
April 2, 2024, 11:30am, free but RSVPs requested

CUNY Graduate Center — in conversation with Madison Malone Kircher of the NY Times Styles section
April 17, 2024 at 6:30pm

Hofstra University
Guthart Cultural Center Theatre, April 18, 2024, 1pm, free and open to the public

Books and Books in Coral Gables, Florida
April 29, 2024 at 6:30pm

Women Lead Festival
June 13, 2024, 11:55am

Thunder Road Books in Spring Lake, NJ
July 20, 2024 at 11:00am

GPS Parent Series
November 14, 2024 at 1pm EDT and again at 8pm EDT

Professional Speaking Engagements

Keynote Session, “The State of our Youth: Growing Up in the Social Media Era” 
New York Governor Kathy Hochul’s Youth Mental Health Summit, June 15, 2023

Diversity & Inclusion in PR
Public Relations Professionals of Long Island Virtual Event, March 22, 2022, 12:00pm EDT

The Contemporary Global Scenario: The Role of Communication in Combatting Misinformation
International Public Relations Web Global Congress, November 30, 2021, 9:00am EDT

Reading the Room: Crafting and Communicating Intelligence
Association of International Risk Intelligence Professionals Webinar, November 10, 2021, 1:00pm EDT

International Communication After Corona
European Public Relations Education and Research Association Webinar, October 26, 2020, 1:30pm EDT

Global Webinar on Civility and Communication
Institute for International Communication and University of Vienna, October 16, 2020, 9:00am EDT

Covid-19 and its Nexus with Public Relations Around the World
International Public Relations Research Symposium (BledCom), July 3, 2020

Key Principles of Crisis and Reputation Management
Virtual PR Summit, May 2020

Social Media in the Era of Fake News
Molloy Institute for Lifelong Learning, Rockville Centre, NY, May 24, 2019

Communicating with Constituencies from Different Countries and Cultures (Keynote speech)
New York School Public Relations Association Conference, Saratoga Springs, New York, March 18, 2018

Going Global: How to Adapt Communication Strategies for Different Countries and Cultures
Africa Communications Week Webinar, February 6, 2018

Going Global: How to Adapt PR Strategies for Different Countries and Cultures
Public Relations Society of America International Conference, Boston, Massachusetts, October 8, 2017, 2:45pm

Women Influence Conference
Ritz Paris, September 21, 2017, 4:50pm

Going Global: How to Adapt Your Communication Strategies for Different Countries and Cultures
International Association of Business Communicators World Conference, Washington, DC, June 14, 2017, 10:15am

Navigating Cultures in Communication: A Master Class with Kara Alaimo, Ph.D.
International Association of Business Communicators (IABC) New York, June 1, 2017, 6:00pm

How Businesses Should Prepare for the Post 2016 Election Era (Keynote speech)
Public Relations Society of America Southeast District Conference, Birmingham, Alabama, April 21, 2017, 11:00am

Global Communication Strategies
International Association of Business Communicators (IABC) Long Island, Plainview, New York, April 12, 2017, 8:00am

Talking to the World About Africa
Africa Grantmakers’ Affinity Group, New York, March 28, 2017

Trump vs. Clinton’s Social Media Campaigns: Insider’s View
World Communication Forum, Geneva, Switzerland, March 14, 2017, 3:00-3:30pm

Global Communication vs. Cross-cultural Communication
World Communication Forum, Geneva, Switzerland, March 14, 2017, 12:00-12:45pm

The Role of Social Media and Other New Technology in the 2016 Presidential Election
Public Relations Society of America (PRSA) Western District Conference, Riverside, California, March 3, 2017, 3:00pm

The Role of Social Media and Other New Technology in the 2016 Presidential Election- And How Businesses Should Respond
Social Media Association, February 23, 2017, 8:30am

Understanding Global PR
Grand Valley State University’s Advertising and Public Relations Speaker Series, Allendale, Michigan, February 13, 2017, 6:00-8:00pm

The Role of Social Media and Other New Technology in the 2016 Election
Gerald R. Ford Presidential Museum, Grand Rapids, Michigan, February 13, 2017, 10:30am

Crisis Communication for Businesses in the “Post-Truth Era”
Institute for International Communication, St. John’s University, New York, February 7, 2017, 7:00pm

Communicating Across Cultures
Molloy Institute for Lifelong Learning, Hempstead, NY, January 17, 2017, 1:30-2:30pm

Going Global: How to Adapt Your Communication Strategies for Different Countries and Cultures
Columbia University, November 17, 2016, 7:00-9:00pm

Local Author Showcase 2016
Rockville Centre Public Library, November 13, 2016

Communicating Globally: A Master Class With Kara Alaimo, Ph.D.
International Association of Business Communicators New York Chapter, November 1, 2016, 8:30am-10:30am

Google Hangout with Todo Mundo RP (association of Brazilian public relations professionals)
October 25, 2016, 6:00pm

Going Global: Adapting PR Strategies for Different Countries and Cultures (Keynote speech)
Public Relations Society of America (PRSA) 2016 Tri-State Conference, NYC, October 18, 2016

MEOjobs NYC Media Industry Happy Hour & Book Release
House of Brews in NYC, October 17, 2016, 6:30-9:30pm

Public Relations Professionals of Long Island Dinner
Four Points at Sheraton, Plainview NY, October 4, 2016, 6:00 pm

Book Talk: “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication”
Rockville Centre Public Library, September 24, 2016, 1:00pm

What Issues Will Decide the 2016 Presidential Election? A Discussion with Eugene Robinson and Stephen Hayes
Hofstra University, September 22, 2016

“Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication”
Corporate Communication International, September 19, 2016, 6:30-8:00pm

Adapting Government Communications to Work Across Cultures
Webinar for the National Association of Government Communicators, August 17, 2016

Must Read panel
World Communication Forum in Davos, Switzerland, March 8, 2016

Shaping the Global Media Agenda
World Communication Forum in Davos, Switzerland, March 10, 2015

An Intimate Conversation With Kara Alaimo: Tips for Success in Global PR
Black Public Relations Society of New York, New York City, October 14, 2014

Academic Conference Presentations

“Media Coverage of the Obama Presidency – Challenges and Opportunities” (Plenary Forum)
The Barack Obama Presidency Conference: Hope and Change
 Hofstra University, April 19, 2023     

Speeches by U.S. Governors Reveal that Women’s Greater Legislative Success is Correlated with More Communal Approaches to Communication
New Jersey Communication Association Conference
Union, New Jersey, April 1, 2023

Tweets of Women Governors Reveal Why They May Be More Effective Leaders
Seton Hall Conference on Women and Gender
South Orange, New Jersey, March 31, 2023

“Analyzing the Communication Strategies of the Hacker Network Anonymous”
International Communication Association Pre-conference “Embracing the Network Paradigm: New Directions in Strategic Communication Research”
Prague, Czech Republic, May 24, 2018

“Communicating Corporate Social Responsibility Across Cultures”
International Public Relations Research Symposium (“BledCom”)
Ljubljana, Slovenia, June 30, 2017

“Developing and Teaching Courses in International Communication”
Annual Conference of the Association for Education in Journalism and Mass Communication
Minneapolis, Minnesota, August 6, 2016

“Increased Efforts by Modern States to Improve their Reputations for Enforcing Women’s Human Rights”
Annual Meeting of the Academic Council on the United Nations System
New York City, June 18, 2016

“How the Facebook Arabic Page ‘We Are All Khaled Said’ Helped Foment the Egyptian Revolution”
National Communication Association Annual Convention
Las Vegas, Nevada, November 20, 2015

“Press Relations in President George W. Bush’s Treasury”
The George W. Bush Presidency Conference
Hempstead, New York, March 26, 2015

“What New Developments In Cognitive Science Teach Public
Relations Professionals About How to Persuade”
National Communication Association Annual Convention
Chicago, Illinois, November 20, 2014

”Who Leaks Unauthorized Information to the Press in Washington?”
Annual Conference of the Association for Education in Journalism and Mass Communication
Montreal, Canada, August 8, 2014

“Words More Powerful than Weapons in Modern Global Governance”
Annual Meeting of the Academic Council on the United Nations System
Istanbul, Turkey, June 21, 2014

“How the United Nations Should Communicate the World’s Next Development Agenda”
Annual Meeting of the Academic Council on the United Nations System
Istanbul, Turkey, June 20, 2014

“Measuring the Loyalty of the People Behind the Presidential Bully Pulpit”
New England Political Science Association Annual Conference
Woodstock, Vermont, April 26, 2014

“Using Persuasive Processes To Achieve Increased Global Human Rights Compliance”
New England Political Science Association Annual Conference
Woodstock, Vermont, April 26, 2014

“Measuring the Efficacy of the People Behind the Presidential Bully Pulpit”
New York State Political Science Association Annual Conference
New York City, April 25, 2014

Media Coverage

The Privilege of Being a Celebrity Man When Your Nudes Leak
POPSUGAR, February 8, 2024

Review of “Over the Influence: Why Social Media is Toxic for Women and Girls – And How We Can Take It Back”
Booklist, February 1, 2024

Can Anonymous Facebook Posts Save the Moms?
Mama Beasts, January 5, 2024

Mama Beasts December “Musts” Column
November 30, 2023

Social Media, Society, & Schools (Discussion of my forthcoming book Over the Influence)
FDU EdCast Podcast, October 31, 2023

Interview on How to Handle Social Media Use of Kids During the War in Israel & Gaza
Fox 5 News, October 11, 2023

Interview on the Increased Influencer Content We’re Seeing on Social Media
Good Day New York, September 8, 2023

NJ Plan to Study Social Media Impact on Teens Too Slow to Address Crisis, Advocates Say
NorthJersey.com, August 3, 2023

Want to be a Social Media Whiz? Fairleigh Dickinson Has a New Program for You
NorthJersey.com, July 18, 2023

Interview on Utah’s New Social Media Laws
The Mitch Album Show, March 29, 2023

How Long Island’s Comics, Club Owners Now Handle Harrassment from the Audience
Newsday, July 7, 2022

Concerns Mount Over Accuracy of Online Abortion Information, Privacy of Searches
UPI, July 1, 2022

Interview on “Banfield” on NewsNation About Mark Zuckerberg
June 30, 2022

Interview with Yasmin Vossoughian on Elon Musk’s Offer to Buy Twitter
MSNBC, April 17, 2022

Interview with Yasmin Vossoughian on Elon Musk’s Decision Not to Join Twitter’s Board
NBC News NOW, April 8, 2022

What It’s Really Like to Make More Money Than Your Husband
Fortune, April 7, 2022

She Was a Candidate to Lead Levi’s. Then She Started Tweeting.
The New York Times, March 25, 2022

LI Experts Hail Hochul’s Efforts to Counteract Vax Misinformation
Newsday, October 28, 2021

Facebook Needs to Change Its CEO, Not Its Name: The Public Has Lost Trust in the Network and the Only Way to Regain it is for Zuckerberg to Stand Down, Professor of Communications Says
Daily Mail, October 23, 2021

Interview with Christi Paul on Facebook’s Reported Name Change
CNN’s NEW DAY, October 23, 2021, 7:25am

Interview on Gains Moms Should Refuse to Give Back After the Pandemic
Bloomberg Radio, May 14, 2021

Amazon Quickly Tweaks Logo Some Say Resembled Hitler’s Mustache
The New York Times, March 3, 2021

Interview on PepsiCo Changing the Name of Aunt Jemima
News 12 Long Island, February 10, 2021, 5:00pm news

Interview on the Social Networks Replacing Parler
Fox 5 New York, January 13, 2021, 10:00pm news

Interview on the Responsibility Social Networks Bear for the Attacks on the Capitol
Fox 5 New York, January 7, 2021, 5:00pm news

Interview on the Effects of the Pandemic on Moms
NBC New York, January 5, 2021, 5:00pm news

Interview on Biden’s all-female communications team
Spring TV in Zambia, December 4, 2020 at 12:30am EDT

Interview on the U.S. Presidential Election and the Role of Social Media
BBC Radio 5 Live, November 6, 2020, 1:45pm EDT

Interview on the U.S. Presidential Election and the Role of Social Media
Spring TV in Zambia, November 5, 2020, 11:30am EDT

Interview on Efforts to Combat Election-Related Social Media Misinformation
Fox 5 New York, November 3, 2020, 5:00pm hour

Advertisers Are Fleeing Tucker Carlson. Fox News Viewers Have Stayed.
The New York Times, June 18, 2020

Interview on How Businesses Should Respond to the #BlackLivesMatter Protests
Wharton Business Daily on SiriusXM Channel 132, June 5, 2020, 10:15am EDT

Interview on How Businesses Should Respond to the #BlackLivesMatter Protests
Bloomberg Radio’s Daybreak Asia, June 2, 2020

Interview on the Optics of President Trump’s Decision to Kill Iraninan Gen. Suleimani
BBC Radio 5 Live, January 6, 2020, 12:39pm EDT

Interview on the Media’s Treatment of Meghan Markle
BBC Radio 5 Live, October 21, 2019, 1:35pm EDT

What It Would Look Like If Tabloids Wrote About Men The Way They Write About Women
Huffington Post, August 29, 2019

Interview on the “Second Shift” Some Women Put in at Work
Bloomberg Radio, May 17, 2019

In Woody Allen-Amazon Lawsuit, An Explosive Hollywood Question: What Happens When Old Allegations Meet New Attitudes?
The Washington Post, February 8, 2019

Trump’s Twitter Insult About “Team of Vipers” Might Be Helping Cliff Sims Sell Books
CNN, January 29, 2019

Interview on the Worst Corporate PR Decisions of 2018
Bloomberg Radio, December 28, 2018

Advertisers Flee Tucker Carlson’s Fox News Show After He Derides Immigrants
The New York Times, December 19, 2018

Interview on How the #MeToo Movement Started
Bloomberg Radio, October 1, 2018

Las Denuncias Contra Asia Argento Interrogan al Movimiento #MeToo
AFP, August 22, 2018

From Papa John’s to Uber: When CEO Scandals Go Viral
CNBC, July 18, 2018

Will Uber’s CEO Still Be Able to Save the Brand’s Image?
CNN, July 14, 2018

AT&T Wants to Fast Forward Into The Streaming Future After Completing Time Warner Merger
Dallas Morning News, June 16, 2018

Disney Made Quick Work of “Roseanne.” It’s Not Always So Easy.
The New York Times, May 30, 2018

Interview on “Business Matters”
BBC World Service, May 10, 2018

Interview on “Business Matters”
BBC World Service, April 12, 2018

Interview on Social Activism by Students
Bloomberg Radio, April 3, 2018

Finding the Right Corporate Message Isn’t Always Easy
The New York Times, March 30, 2018

Sheryl Sandberg: Facebook Business Chief Leans Out of Spotlight in Scandal
The Guardian, March 29, 2018

Team USA’s “Take Charge” Women Represent a Bigger Movement, Experts Say
NBC, March 3, 2018

Interview on “Business Matters”
BBC World Service, February 26, 2018

Interviewing on Public Shaming on the Internet
Bloomberg Radio, December 13, 2017

Advertisers Delete Tweets Around Calls to Boycott Sean Hannity
The New York Times, November 14, 2017

Jimmy Kimmel Makes Brooklyn Return as More People Tune in His Talk on Trump and Politics
Variety, October 15, 2017

Why Everything and Everyone in Harvey Weinstein’s Orbit is at Risk of Being Burned in the Sex Harassment Fallout
CNBC, October 15, 2017

Twitter’s 280-character Experiment Could Boost Its Business
Newsday, September 28, 2017

Interview on “Business Matters”
BBC World Service, September 14, 2017

Ally McBeal First Courted Controversy 20 Years Ago: Short Skirts, Skinny-Shaming and Nonstop Judgment
E!, September 8, 2017

Interview on Why Publicly Berating Your Employees Is a Bad Idea
Bloomberg Radio, August 21, 2017

Interview on “Business Matters”
BBC World Service, August 9, 2017

The Daily 202: Self-Destructive Trump Proves Again That He is His Own Worst Enemy
The Washington Post, June 30, 2017

Trump’s Crude Tweets: Would Anyone Else Be Fired?
Associated Press, June 29, 2017

Interview on “Business Matters”
BBC World Service, June 15, 2017

Brands, Afraid to Offend, Weigh in on Theatre and News Content
The New York Times, June 14, 2017

50 Game-Changers of PR
(Profile)
PR News, June 6, 2017

As Anger at O’Reilly Builds, Activists Use Social Media to Prod Advertisers
The New York Times, April 7, 2017

Two Indian Startups Bag the Communication for Future Awards 2017
The Economic Times (India), March 28, 2017

Interview on “Business Matters”
BBC World Service, March 23, 2017

Apple Wiped Mention of (Product) RED and HIV/AIDS From Its Chinese Online Store
Mashable, March 22, 2017

Put Some Respect on Amal Clooney’s Name
The Daily Beast, March 20, 2017

The Weekend Reader: Three Must-Reads
Wall Street Journal, March 17, 2017

Interview on How Corporations Should Prepare for and Respond to Fake News
Bloomberg TV Bulgaria, February 18, 2017

Author to Speak at GVSU, Museum About the Power of Trump’s Tweets
M Live, February 10, 2017

Interview with NPR affiliate WGVU Public Media in Michigan
February 7, 2017

Companies Need to Adjust Communications for Globalized World, Author Says
Michigan Business, February 5, 2017

El nuevo terror de los CEO: “¡Socorro, Donald Trump tuiteó contra mi empresa!”
Infobae (Argentina), January 29, 2017

Interview on “Business Matters”
BBC World Service, January 19, 2017

Professor: Censored Facebook Can Destabilize China
New York Post, December 29, 2016

Interview on “Business Matters”
BBC World Service, December 5, 2016

Interview on the 2016 Presidential Election
Hong Kong’s Phoenix TV, November 7, 2016

Interview on “Business Matters”
BBC World Service, October 27, 2016

Interview on “Pitch, Tweet, or Engage on the Street”
Hilary Topper on Air, October 6, 2016

Clinton, Satisfecha; Trump Alega Maltrato
El Universal, September 28, 2016

Interview on “Business Matters” on First US Presidential Debate of 2016
BBC World Service, September 26, 2016

Doing Business in a New Market
1010 WINS, August 29, 2016

Going Global Means Thinking Local
The Long Island Herald, August 24, 2016

Pitch, Tweet, or Engage on the Street: New Book Explains How to Adapt PR Strategies for Different Global Markets
Bulldog Reporter, August 23, 2016

Did Melania Trump’s RNC Speech Help or Hurt Her Family’s Reputation?
Fios1 News, July 19, 2016

On the spot: Tips on tipping, and how to decide the currency
The Los Angeles Times, June 27, 2016

Feminists to Follow

In Over the Influence: Why Social Media is Toxic for Women and Girls – And How We Can Take It Back, I write about the way we have to radically change who we follow, what we share, and what we reward with our attention on social media in order to empower ourselves and other women. Here’s a list of just a few great feminists to follow to get you started.

For women who had their own websites when I compiled this list, I’m linking to their sites so you can follow their latest social handles, podcasts and newsletters. When they didn’t, I linked to some of their social channels.

• Kara Alaimo (me). I write about issues affecting women and the social impact of social media. Find me on Facebook, X and Instagram.

• Sima Bahous is the head of UN Women, which works to empower women and promote gender equality around the world. Here she is on X. Also follow UN Women.

Tarana Burke is founder of the #MeToo movement.

Soraya Chemaly is a feminist whose book Rage Becomes Her explores our society’s unfair expectations for how women express anger.

• Brittney Cooper is a Black feminist intellectual. Here she is on X, Instagram and Facebook.

• Kimberlé Crenshaw is a professor renowned for her work on feminism and race. Here she is on X and Instagram.

Patrisse Cullors is co-founder of the Black Lives Matter Movement.

Mona Eltahawy writes about issues affecting Arab and Muslim women and global feminism.

Jill Filipovic is an American writer and lawyer who frequently focuses on issues affecting women.

Deborah Frances-White hosts of one of my favorite podcasts, The Guilty Feminist.

Alicia Garza is co-founder of the Black Lives Matter Movement.

Roxane Gay is a contributing opinion writer for The New York Times who writes about feminism & many other topics.

Aubrey Gordon fights bias against fat people.

Amanda Gorman is an American poet, famous for the poem she delivered at the inauguration of Joe Biden.

Nikole Hannah-Jones is a professor, New York Times reporter and creator of the 1619 Project who focuses on racial injustice and the history and effects of slavery in America.

Nina Jankowicz is a disinformation expert and author of How to Be a Woman Online: Surviving Abuse and Harassment, and How to Fight Back.

Mikki Kendall writes about race and feminism.

Bernice King, daughter of Martin Luther King, Jr., advocates for nonviolent social change and civil rights.

Naomi Klein is an expert on climate justice and corporate misdeeds.

Kate Manne is a professor who writes about feminism and philosophy.

Amanda Montei is a feminist who writes about motherhood, language and more.

• Ifeoma Ozoma is an advocate for gender and racial equity in tech jobs. Here she is on X and Instagram.

Zoë Quinn is an advocate for victims of online violence.

Loretta Ross is a feminist and human rights activist who preaches calling people “in” for difficult conversations.

Kristin Rowe-Finkbeiner is co-founder and CEO of Mom’s Rising, an important, powerful organization advocating for America’s moms.

Julia Serano writes about issues faced by trans women.

Linda Sarsour is a Muslim feminist activist and co-chair of the Women’s March.

Senti Sojwal is co-founder of the Asian-American Feminist Collective.

Renee Bracey Sherman is a reproductive justice activist.

Rebecca Solnit writes about feminism, history, social change, and more.

• Greta Thunberg is a climate activist. Here she is on Insta, Facebook and X.

Rebecca Traister is a New York Magazine writer who often writes about issues affecting women.

Jessica Valenti writes about feminism.

Holly Whitaker focuses on how alcohol and alcoholism affect women. 

Malala Yousafzai, who was famously shot in the head for advocating for girls’ education in Pakistan, advocates for girls’ education and gender equality globally.

Andi Zeisler is co-founder of Bitch Media.

Content Creators With Credentials

In Over the Influence, I also write about why social media shouldn’t be your source of medical information. But if you’re looking for credible experts who share info on pregnancy & parenting sans sanctimony, here’s who I suggest you follow:

Kimberly Seals Allers is an advocate for moms of color. She talks about everything from how to reduce Black women’s higher rates of maternal deaths to contending with racism at summer camp.

Jennifer Anderson is a registered dietitian who shares advice on handling picky eaters.

Big Little Feelings is a series of accounts by a child therapist and mom focused on how to negotiate with toddlers.

The Child Mind Institute is a non-profit that provides support and information for parents of children with learning and mental health disorders.

Shannon Clark, MD is an OB-GYN, maternal fetal medicine physician, and professor who shares information about reproductive health and becoming a mom after age 35.

Kelly Fradin, MD is a pediatrician who shares “evidence-based parenting and health tips.”

Jen Gunter, MD is an OB-GYN who posts about vaccines and reproductive health.

Free N. Hess, MD is a pediatrician, pediatric emergency medicine physician, and expert on child safety.

Katelyn Jetelina is a public health expert who calls herself “Your Local Epidemiologist.”

Danielle Jones, MD is an OB-GYN who shares information on reproductive health.

Becky Kennedy, PhD is a clinical psychologist who offers advice on managing the feelings of kids and their parents.

Wendy Goodall McDonald, MD is an OB-GYN who shares information “for humans with vaginas.”

Emily Oster, PhD is an economist who shares what data tells us about pregnancy and parenting

Marta Perez, MD is an OB-GYN and researcher who shares information on reproductive health.

Krupa Playforth, MD, a.k.a. “The Pediatrician Mom,” shares helpful medical knowledge.

Ashley Saucier, MD is a pediatric emergency medicine physician and mom who shares information about child illnesses and mental and behavioral health.

Amy Tuteur, MD, who you hear a lot from in my book, is an obstetrician who talks about the importance of medical care during childbirth and avoiding the sanctimommies.

Academic Research

Pitch, Tweet, or Engage on the Street

pitch, tweet, or engage on the street cover image

Kara Alaimo’s texbook about global communication, Pitch, Tweet, or Engage on the Street, offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations “siege” that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adoted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.

The second edition of Kara Alaimo’s book on global public relations was published by Routledge in December 2020. Use the promo code HSM20 for 20% off the book on Routledge’s website.

Buy the Book

Companion Website to the Book (Professors: Request a token to access the instructor section of the website, which offers a free guide for developing and teaching courses in international communication/PR, with a sample syllabus and lesson plans and PowerPoint presentations for every class session).

What People Are Saying About the Book

“The breadth and depth of this book are amazing. Kara Alaimo combines her extensive international experience with a thorough review of relevant academic literature. The book combines theory and practice; applies to corporations, nonprofits, and government agencies; provides lessons from every continent; and always makes culture and ethics central to the discussion.”
James E. Grunig, Ph.D., Professor Emeritus, University of Maryland

“You need to read this book if your business plan involves growth across international markets. Today, business success in local or regional markets is increasingly dependent on communications that can scale globally while understanding the importance of cultural nuances. Kara Alaimo has finally cracked the code for how to manage multi-national communications campaigns that drive real business results.”
Rowan Benecke, Global Technology Practice Chair, Burson-Marsteller

“In our increasingly connected world, we cannot understand effective strategic communication without understanding cultural differences. This book makes a valuable contribution by bringing together the latest theory and research with real-world applications. We have adopted this book for courses in our Master’s in Strategic Communication program at Columbia University.”
Rebecca Heino, Ph.D., Executive Director, Communication Division, School of Professional Studies, Columbia University

“The world of the world has changed inexorably. Global citizens now turn to Facebook and Twitter and Instagram and Snapchat before they bathe in the morning. Kara Alaimo has lived international public relations at the highest levels. Hers is the only book you need to navigate the global social media thicket.”
Fraser Seitel, President, Emerald Partners; author of The Practice of Public Relations and former spokesperson for the Rockefeller family

“Professor Alaimo’s book Pitch, Tweet, or Engage on the Street masterfully combines the theory and practice of contemporary global public relations…A must read for anybody looking beyond the backyard.”
Dejan Verčič, Ph.D., Professor and Head of the Centre for Marketing and Public Relations, University of Ljubljana, Slovenia

“Alaimo brilliantly captures the zeitgeist of digital nativity and elegantly divines its meaning for contemporary public relations practice across the globe.  This is a must read for anyone who seeks to understand the media revolution and how it has radically changed how we consume information.”
Harlan Loeb, Global Practice Chair, Crisis & Reputation Risk, Edelman

Academic Journal Articles:
Design of X’s Platform Masks Discontent With Presidential Social Media Posts Instead of Reflecting Public Opinion
Communication and Democracy, 2023

Measuring the Boundaries of America’s Permanent Campaign
Journal of Public Affairs, 17(4), 2017

Increased Efforts by Modern States to Improve their Reputations for Enforcing Women’s Human Rights
International Journal of Communication, 10, 2016.

The US President’s Most Effective Spokespeople
Journal of Communication Management, 20(2), 2016.

Which Government Officials Leak Unauthorized Information to the Press in Washington?
Journal of Public Affairs, 16(1), 2016.

How the Facebook Arabic Page “We Are All Khaled Said” Helped Promote the Egyptian Revolution
Social Media & Society, 2015.

Public Relations as Personal Relationships: How Top Bordeaux Wines Are Promoted in China
Case Studies in Strategic Communication, 4(3), 2015.

Book Chapters:

New Challenges for Political Public Relations Professionals in the Era of Social Media
In Political Public Relations: Concepts, Principles, and Applications (2nd ed.)., edited by Jesper Strömbäck and Spiro Kiousis, Routledge, 2019

The Public Relations Strategies of the Global ‘Hacktivist’ Group Anonymous
In The Global Public Relations Handbook: Theory, Research, and Practice (3rd ed.), edited by Krishnamurthy Sriramesh and Dejan Verčič, Routledge, 2019

Social Media for Marketing, Advertising, and Public Relations
In Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations by John DiMarco, Wiley, 2017

Press Relations in President George W. Bush’s Treasury Department
In The George W. Bush Presidency. Volume 2: Domestic and Economic Policy, edited by Meena Bose and Richard Himelfarb, Nova Science Publishers, 2016

Encyclopedia Entries:

Social Media in Mainland China: Weak Democracy, Emergent Civil Society
with Jingsi Christina Wu
Oxford Research Encyclopedia of Communication, 2018

The Bully Pulpit
The SAGE Encyclopedia of Political Behavior, 2017

Issue Brief:

How the United Nations Should Promote the Post-2015 Development Agenda
Center for Governance and Sustainability, September 2014.

Kids & Social Media

To get Kara Alaimo’s guide for how to handle your kids’ use of social media, preorder “Over the Influence” and email your receipt to overtheinfluencebook@gmail.com.