Academic Research


Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication
The second edition of Kara Alaimo’s book on global public relations was published by Routledge in December 2020. Use the promo code HSM20 for 20% off the book on Routledge’s website.

Academic Journal Articles:

Measuring the Boundaries of America’s Permanent Campaign
Journal of Public Affairs, 17(4), 2017

Increased Efforts by Modern States to Improve their Reputations for Enforcing Women’s Human Rights
International Journal of Communication, 10, 2016.

The US President’s Most Effective Spokespeople
Journal of Communication Management, 20(2), 2016.

Which Government Officials Leak Unauthorized Information to the Press in Washington?
Journal of Public Affairs, 16(1), 2016.

How the Facebook Arabic Page “We Are All Khaled Said” Helped Promote the Egyptian Revolution
Social Media & Society, 2015.

Public Relations as Personal Relationships: How Top Bordeaux Wines Are Promoted in China
Case Studies in Strategic Communication, 4(3), 2015.

Book Chapters:
Harnessing Social Media Effectively on Behalf of Governments
In The Practice of Government Public Relations (2nd ed.), edited by Mordecai Lee, Grant Neeley and Kendra Stewart, Routledge, 2021

New Challenges for Political Public Relations Professionals in the Era of Social Media
In Political Public Relations: Concepts, Principles, and Applications (2nd ed.)., edited by Jesper Strömbäck and Spiro Kiousis, Routledge, 2019

The Public Relations Strategies of the Global ‘Hacktivist’ Group Anonymous
In The Global Public Relations Handbook: Theory, Research, and Practice (3rd ed.), edited by Krishnamurthy Sriramesh and Dejan Verčič, Routledge, 2019

Social Media for Marketing, Advertising, and Public Relations
In Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations by John DiMarco, Wiley, 2017

Press Relations in President George W. Bush’s Treasury Department
In The George W. Bush Presidency. Volume 2: Domestic and Economic Policy, edited by Meena Bose and Richard Himelfarb, Nova Science Publishers, 2016

Encyclopedia Entries:

Social Media in Mainland China: Weak Democracy, Emergent Civil Society
with Jingsi Christina Wu
Oxford Research Encyclopedia of Communication, 2018

The Bully Pulpit
The SAGE Encyclopedia of Political Behavior, 2017

Issue Brief:

How the United Nations Should Promote the Post-2015 Development Agenda
Center for Governance and Sustainability, September 2014.