Kara Alaimo, Ph.D. is a global public relations consultant, trainer, and professor and author of Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. A former communicator at the United Nations and in the Obama administration, she develops communication campaigns for clients such as the United Nations, organizes employee trainings for companies on how to adapt messages and strategies for different global markets, and speaks on global public relations at venues such as the World Communication Forum in Davos. She is a member of the public relations faculty at Hofstra University. Her articles about international and political communication have been published by media outlets such as The New York Times, The Washington Post, The Atlantic, Harvard Business ReviewCNN, Bloomberg, Al Jazeera, Fortune, Columbia Journalism Review, Newsday, and The Hill, and by academic journals including the International Journal of Communication, Journal of Communication Management, Journal of Public Affairs, Case Studies in Strategic Communication, and Social Media & Society. She is a frequent guest on media outlets including the BBC World Service program “Business Matters.”

BIO

Alaimo Headshot hiresKara Alaimo, Ph.D. is a global public relations consultant, trainer, and professor. A former communicator in the Obama administration and the United Nations, she now consults on global communication campaigns, designs customized employee training programs for companies on how to adapt messages and strategies for different global markets, and teaches public relations at The Lawrence Herbert School of Communication at Hofstra University. She is author of Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication and a member of the board of the World Communication Forum in Davos.

From 2012-2013, Dr. Alaimo served as Head of Communications for the United Nations Secretary-General’s High Level Panel on the Post-2015 Development Agenda, a group of heads of state and other eminent thinkers convened to recommend the world’s next plan for eradicating poverty and achieving sustainable development. In 2011, she was appointed by President Obama as Spokesperson for International Affairs in the U.S. Treasury Department, where she communicated global economic diplomacy initiatives, including America’s bilateral economic relationships; engagement in multilateral institutions including the G-20, World Bank, and IMF; and international monetary, trade, development, environmental, and energy policy. In this capacity, she also served as media adviser to Jim Yong Kim during his successful 2012 campaign for the World Bank Presidency.

She also previously served as the first Press Secretary of the Peter G. Peterson Foundation, Global Media Coordinator for the United Nations Millennium Campaign, and as a spokesperson for New York City economic development initiatives during the administration of Mayor Michael R. Bloomberg.

Dr. Alaimo earned her Doctor of Philosophy, Master of Philosophy, and Masters of Arts degrees at the City University of New York, and her Bachelor of Arts in Journalism at N.Y.U.

Her academic research on international and political/advocacy public relations has also been published in academic journals including the International Journal of Communication, Journal of Communication Management, Journal of Public Affairs, Case Studies in Strategic Communication, and Social Media & Society.

Book

Kara Alaimo’s book, Pitch, Tweet, or Engage on the Street, offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations “siege” that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.

Buy the Book

Companion Website to the Book (Professors: Request a token to access the instructor section of the website, which offers a free guide for developing and teaching courses in international communication/PR, with a sample syllabus and lesson plans and PowerPoint presentations for every class session).

What People Are Saying About the Book

“The breadth and depth of this book are amazing. Kara Alaimo combines her extensive international experience with a thorough review of relevant academic literature. The book combines theory and practice; applies to corporations, nonprofits, and government agencies; provides lessons from every continent; and always makes culture and ethics central to the discussion.”
James E. Grunig, Ph.D., Professor Emeritus, University of Maryland

“You need to read this book if your business plan involves growth across international markets. Today, business success in local or regional markets is increasingly dependent on communications that can scale globally while understanding the importance of cultural nuances. Kara Alaimo has finally cracked the code for how to manage multi-national communications campaigns that drive real business results.”
Rowan Benecke, Global Technology Practice Chair, Burson-Marsteller

“In our increasingly connected world, we cannot understand effective strategic communication without understanding cultural differences. This book makes a valuable contribution by bringing together the latest theory and research with real-world applications. We have adopted this book for courses in our Master’s in Strategic Communication program at Columbia University.”
Rebecca Heino, Ph.D., Executive Director, Communication Division, School of Professional Studies, Columbia University

“The world of the world has changed inexorably. Global citizens now turn to Facebook and Twitter and Instagram and Snapchat before they bathe in the morning. Kara Alaimo has lived international public relations at the highest levels. Hers is the only book you need to navigate the global social media thicket.”
Fraser Seitel, President, Emerald Partners; author of The Practice of Public Relations and former spokesperson for the Rockefeller family

“Professor Alaimo’s book Pitch, Tweet, or Engage on the Street masterfully combines the theory and practice of contemporary global public relations … A must read for anybody looking beyond the backyard.”
Dejan Verčič, Ph.D., Professor and Head of the Centre for Marketing and Public Relations, University of Ljubljana, Slovenia

“Alaimo brilliantly captures the zeitgeist of digital nativity and elegantly divines its meaning for contemporary public relations practice across the globe.  This is a must read for anyone who seeks to understand the media revolution and how it has radically changed how we consume information.”
Harlan Loeb, Global Practice Chair, Crisis & Reputation Risk, Edelman

Consulting and Training

Kara Alaimo provides counsel on, develops, and executes global public relations campaigns for clients. Most recently, she handled media relations for United Nations Volunteers’ International Volunteer Day campaign, garnering coverage in outlets around the globe such as the BBC, New York Times, EFE, Fortune, and Xinhua.

She also develops customized training programs for companies such as Unilever, training staff on how to adapt their communication strategies, tactics, messages, and business practices when working in new global markets.

Contact her at Kara.S.Alaimo@hofstra.edu for more information.

Academic Research

Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication
Kara Alaimo’s book on global public relations was published by Routledge in August 2016. Use the promo code FLR40 for 20% off the book and free shipping on Routledge’s website.

Increased Efforts by Modern States to Improve their Reputations for Enforcing Women’s Human Rights
International Journal of Communication, 10, 2016.

The US President’s Most Effective Spokespeople
Journal of Communication Management, 20(2), 2016.

Which Government Officials Leak Unauthorized Information to the Press in Washington?
Journal of Public Affairs, 16(1), 2016.

Press Relations in President George W. Bush’s Treasury Department
In The George W. Bush Presidency. Volume 2: Domestic and Economic Policy, ed. Meena Bose and Richard Himelfarb, Nova Science Publishers

How the Facebook Arabic Page “We Are All Khaled Said” Helped Promote the Egyptian Revolution

Social Media & Society, 2015.

Public Relations as Personal Relationships: How Top Bordeaux Wines Are Promoted in China
Case Studies in Strategic Communication, 4(3), 2015.

How the United Nations Should Promote the Post-2015 Development Agenda
Center for Governance and Sustainability, September 2014.

Op-Eds

How to Write a Killer Commencement Speech
Bloomberg, May 2, 2017

Hey President Trump, Even Dictators Tolerate Negative Media Coverage
Huffington Post, May 2, 2017

Joe Biden Has a Message for Millennial Guys
CNN, April 27, 2017

The Real Message of Fox’s Treatment of Bill O’Reilly
CNN, April 19, 2017

How Women Should Respond to All-Male Panels
Bloomberg, April 18, 2017

Why the “Luv Guv” Is No Surprise
CNN, April 11, 2017

What Not To Do After Your Customer is Battered
Bloomberg, April 11, 2017

When Marketing in One Country Backfires Abroad
Bloomberg, March 31, 2017

Melania Trump Needs Some Public-Relations Help
Bloomberg, March 26, 2017

When an Employee or Spokesperson Criticizes Your Company
Harvard Business Review, March 16, 2017

Newsrooms Should Follow Two Simple Rules for Reporting on Women’s Bodies
Columbia Journalism Review, March 14, 2017

The G-20 Is a (Slightly Dysfunctional) Family
Bloomberg, March 10, 2017

How to Convince Customers You’re Not Spying on Them
Bloomberg, March 8, 2017

The Next Steps Donald Trump Should Take to Defeat ISIS
Newsday, March 4, 2017

Here’s How Samsung Can Restore Its Reputation
Bloomberg, March 2, 2017

Publicly Shaming the Oscar Accountant Was Wrong
CNN, February 28, 2017

When Companies Should (And Shouldn’t) Enter the Political Fray
Bloomberg, February 17, 2017

When the Fake News is About Your Company
Bloomberg, February 10, 2017

The Takata Scandal and the Value of Diversity
Bloomberg, January 27, 2017

How Companies Can Gird for a Trump Twitter Attack
Bloomberg, January 23, 2017

The Classy Way to Let Companies Sponsor National Parks
Bloomberg, January 17, 2017

Wells Fargo Misses a Chance to Show Off
Bloomberg, January 10, 2017

What Presidents Shouldn’t Say About Islam or Terrorism
Bloomberg, January 9, 2017

Memo to Steven Mnuchin: How to Get Yourself Confirmed
Bloomberg, January 4, 2017

Memo to Rex Tillerson: How to Get Yourself Confirmed
Bloomberg, January 3, 2017

How a Censored Version of Facebook Could Destabilize China’s Government
The Washington Post, December 28, 2016

Sometimes Presidential Rhetoric Can Boost the Economy. But Trump Won’t Find It Easy.
The Washington Post, December 14, 2016

How Tech CEOs Can Lay Down the Law for Trump
CNN, December 14, 2016

Trump’s Secretary of State Nominee Won’t Be Able to Repair America’s Reputation Abroad, So Citizens Will Have to Do It On Our Own
The Huffington Post, December 12, 2016

Trump: Cyber Bully-in-Chief
The Hill, December 12, 2016

Dear President Trump: To Be Heard More, Tweet Less
Bloomberg, December 9, 2016

Exxon’s Failing PR Strategy
Bloomberg, December 6, 2016

We Need to Resist Censorship of Cyberspace
Al Jazeera, December 3, 2016

This is Steven Mnuchin’s Biggest Shortcoming as Treasury Secretary
Fortune, December 1, 2016

Here’s an Idea for Trump: Hire the Most Competent People
Bloomberg, November 17, 2016

Where Donald Trump Got His Real Power
CNN, November 15, 2016

To Win, Clinton and Trump Must Offer Radically Different View of the Economy in Monday’s Debate
The Huffington Post, September 22, 2016

Five of the Coolest PR Strategies from Around the World
The Huffington Post, August 23, 2016

Five Questions to Ask Before Doing Business in a New Global Market
The Economic Times (India), August 22, 2016

When “Yes” Means “Not a Chance”
The New York Times, July 31, 2016
(also published in the Sydney Morning Herald and Australian Financial Review)

Are Republicans Better than Democrats at Spinning the Press?
The Huffington Post, May 11, 2016

Why Twitter is Trump’s Most Powerful Weapon
The Huffington Post, February 5, 2016

The Decline of the Bully Pulpit
The Atlantic, January 10, 2016

Communication and PR Trade Publications

Five Tips for Practicing Public Relations in Asia
Institute for Public Relations Research Letter, January 10, 2017

Five Strategies for Practicing Public Relations in Europe
Institute for Public Relations Research Letter, November 14, 2016

10 Tips for Communicating in the World’s 10 Cultural Clusters
Communication World Magazine, October 18, 2016

Working in a New Culture: Should Your PR Strategy be Global or International?
The Public Relations Strategist, October 13, 2016

Four Tips for Practicing Public Relations in the Middle East and North Africa
Institute for Public Relations Research Letter, October 5, 2016

Around the World: 4 Cultural Dimensions that Impact Your Messages
Public Relations Tactics, September 30, 2016

Four Tips for Practicing Public Relations in Latin America
Institute for Public Relations Research Letter, September 20, 2016

4 Things We Can Learn from PR Practitioners in Africa
Cision, September 1, 2016

Updating the Generic/Specific Theory of International Public Relations: More Factors to Consider When Practicing in New Markets
Institute for Public Relations Research Letter, August 30, 2016

Tailor your PR Strategy to a Global Audience: 5 Questions to Ask
PR Daily, August 26, 2016

4 Tips for Global Social Media Campaigns
PR News, August 23, 2016

Cross-border communication strategy: three things to consider before communicating in a new culture
International Public Relations Association Thought Leadership Blog, August 17, 2016

Engagement Ring: Takeaways from the Mobile Marketing Leadership Forum
Public Relations Tactics, July 5, 2016

A New Reality: 6 Ways VR Can Transform Public Relations
Public Relations Tactics, January 4, 2016

Holding Women Back in PR Limits Agencies’ Effectiveness, Creativity
PR Daily, October 15, 2015

Building Compelling Brand Identities: A Memo from the Social Media Strategies Summit
The Public Relations Strategist, July 20, 2015

What New Developments in Cognitive Science Teach Public Relations Professionals About How to Persuade
World Communication Review, 2015

PR Advice to United Airlines: Add a Zero
Bulldog Reporter, July 6, 2015

A Memo from Davos: Takeaways From the World Communication Forum
The Public Relations Strategist, April 14, 2015

PR Lessons from Uber: Car Service’s Kittens Fall Flat in Australian Market
Bulldog Reporter, February 24, 2015

5 Questions to Ask About Color in Your Messages
PR Daily, December 8, 2014

What are the Key Points to Keep in Mind When Considering a Celeb Partnership?
PR Week, November 26, 2014

Casting Ballots: What Political Campaigns Can Teach PR Professionals
Public Relations Tactics, November 3, 2014

What PR Professionals Can Learn from the C.I.A. on Twitter
Cision, October 3, 2014

Why the U.N. Needs to Be More Strategic About Promoting the Post-2015 Development Agenda
AllAfrica, September 5, 2014

Media Coverage

As Anger at O’Reilly Builds, Activists Use Social Media to Prod Advertisers
The New York Times, April 7, 2017

Two Indian Startups Bag the Communication for Future Awards 2017
The Economic Times (India), March 28, 2017

Interview on “Business Matters”
BBC World Service, March 23, 2017

Apple Wiped Mention of (Product) RED and HIV/AIDS From Its Chinese Online Store
Mashable, March 22, 2017

Put Some Respect on Amal Clooney’s Name
The Daily Beast, March 20, 2017

The Weekend Reader: Three Must-Reads
Wall Street Journal, March 17, 2017

Interview on How Corporations Should Prepare for and Respond to Fake News
Bloomberg TV Bulgaria, February 18, 2017

Author to Speak at GVSU, Museum About the Power of Trump’s Tweets
M Live, February 10, 2017

Interview with NPR affiliate WGVU Public Media in Michigan
February 7, 2017

Companies Need to Adjust Communications for Globalized World, Author Says
Michigan Business, February 5, 2017

El nuevo terror de los CEO: “¡Socorro, Donald Trump tuiteó contra mi empresa!”
Infobae (Argentina), January 29, 2017

Interview on “Business Matters”
BBC World Service, January 19, 2017

Professor: Censored Facebook Can Destabilize China
New York Post, December 29, 2016

Interview on “Business Matters”
BBC World Service, December 5, 2016

Interview on the 2016 Presidential Election
Hong Kong’s Phoenix TV, November 7, 2016

Interview on “Business Matters”
BBC World Service, October 27, 2016

Interview on “Pitch, Tweet, or Engage on the Street”
Hilary Topper on Air, October 6, 2016

Clinton, Satisfecha; Trump Alega Maltrato
El Universal, September 28, 2016

Interview on “Business Matters” on First US Presidential Debate of 2016
BBC World Service, September 26, 2016

Doing Business in a New Market
1010 WINS, August 29, 2016

Going Global Means Thinking Local
Long Island Herald, August 24, 2016

Pitch, Tweet, or Engage on the Street: New Book Explains How to Adapt PR Strategies for Different Global Markets
Bulldog Reporter, August 23, 2016

Did Melania Trump’s RNC Speech Help or Hurt Her Family’s Reputation?
Fios1 News, July 19, 2016

On the spot: Tips on tipping, and how to decide the currency
Los Angeles Times, June 27, 2016

Speaking Engagements

Professional Speaking Engagements


Global Best Practices in Nation Brand Building and Management
South Africa Brand Summit and Awards, Cape Town, South Africa, November 16-17, 2017

Going Global: How to Adapt PR Strategies for Different Countries and Cultures
Public Relations Society of America International Conference, Boston, October 8-10, 2017,

Women Influence Conference
Ritz Paris, September 21, 2017

Communicating Corporate Social Responsibility Across Cultures
BledCom, Ljubljana, Slovenia, June 30-July 1, 2017

Going Global: How to Adapt Your Communication Strategies for Different Countries and Cultures
International Association of Business Communicators World Conference, Washington, DC, June 14, 2017, 10:15am

How Businesses Should Prepare for the Post 2016 Election Era (Keynote speech)
Public Relations Society of America Southeast District Conference, Birmingham, Alabama, April 21, 2017, 11:00am

Global Communication Strategies
International Association of Business Communicators (IABC) Long Island, Plainview, NY, April 12, 2017, 8:00am

Talking to the World About Africa
Africa Grantmakers’ Affinity Group, New York, March 28, 2017

Trump vs. Clinton’s Social Media Campaigns: Insider’s View
World Communication Forum, Geneva, Switzerland, March 14, 2017, 3:00-3:30pm

Global Communication vs. Cross-cultural Communication
World Communication Forum, Geneva, Switzerland, March 14, 2017, 12:00-12:45pm

The Role of Social Media and Other New Technology in the 2016 Presidential Election
Public Relations Society of America (PRSA) Western District Conference, Riverside, California, March 3, 2017, 3:00pm

The Role of Social Media and Other New Technology in the 2016 Presidential Election- And How Businesses Should Respond
Social Media Association, February 23, 2017, 8:30am

Understanding Global PR
Grand Valley State University’s Advertising and Public Relations Speaker Series, Allendale, Michigan, February 13, 2017, 6:00-8:00pm

The Role of Social Media and Other New Technology in the 2016 Election
Gerald R. Ford Presidential Museum, Grand Rapids, Michigan, February 13, 2017, 10:30am

Crisis Communication for Businesses in the “Post-Truth Era”
Institute for International Communication, St. John’s University, New York, February 7, 2017, 7:00pm

Communicating Across Cultures
Molloy Institute for Lifelong Learning, Hempstead, NY, January 17, 2017, 1:30-2:30pm

Going Global: How to Adapt Your Communication Strategies for Different Countries and Cultures
Columbia University, November 17, 2016, 7:00-9:00pm

Local Author Showcase 2016
Rockville Centre Public Library, November 13, 2016

Communicating Globally: A Master Class With Kara Alaimo, Ph.D.
International Association of Business Communicators New York Chapter, November 1, 2016, 8:30am-10:30am

Google Hangout with Todo Mundo RP (association of Brazilian public relations professionals)
October 25, 2016, 6:00pm

Going Global: Adapting PR Strategies for Different Countries and Cultures (Keynote speech)
Public Relations Society of America (PRSA) 2016 Tri-State Conference, NYC, October 18, 2016

MEOjobs NYC Media Industry Happy Hour & Book Release
House of Brews in NYC, October 17, 2016, 6:30-9:30pm

Public Relations Professionals of Long Island Dinner
Four Points at Sheraton, Plainview NY, October 4, 2016, 6:00 pm

Book Talk: “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication”
Rockville Centre Public Library, September 24, 2016, 1:00pm

What Issues Will Decide the 2016 Presidential Election? A Discussion with Eugene Robinson and Stephen Hayes
Hofstra University, September 22, 2016

“Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication”
Corporate Communication International, September 19, 2016, 6:30-8:00pm

Adapting Government Communications to Work Across Cultures
Webinar for the National Association of Government Communicators, August 17, 2016

Must Read panel
World Communication Forum in Davos, Switzerland, March 8, 2016

Shaping the Global Media Agenda
World Communication Forum in Davos, Switzerland, March 10, 2015

An Intimate Conversation With Kara Alaimo: Tips for Success in Global PR
Black Public Relations Society of New York, New York City, October 14, 2014

Academic Conference Presentations

“Developing and Teaching Courses in International Communication”
Annual Conference of the Association for Education in Journalism and Mass Communication
Minneapolis, Minnesota, August 6, 2016

“Increased Efforts by Modern States to Improve their Reputations for Enforcing Women’s Human Rights”
Annual Meeting of the Academic Council on the United Nations System
New York City, June 18, 2016

“How the Facebook Arabic Page ‘We Are All Khaled Said’ Helped Foment the Egyptian Revolution”
National Communication Association Annual Convention
Las Vegas, Nevada, November 20, 2015

“Press Relations in President George W. Bush’s Treasury”
The George W. Bush Presidency Conference
Hempstead, New York, March 26, 2015

“What New Developments In Cognitive Science Teach Public
Relations Professionals About How to Persuade”
National Communication Association Annual Convention
Chicago, Illinois, November 20, 2014

”Who Leaks Unauthorized Information to the Press in Washington?”
Annual Conference of the Association for Education in Journalism and Mass Communication
Montreal, Canada, August 8, 2014

“Words More Powerful than Weapons in Modern Global Governance”
Annual Meeting of the Academic Council on the United Nations System
Istanbul, Turkey, June 21, 2014

“How the United Nations Should Communicate the World’s Next Development Agenda”
Annual Meeting of the Academic Council on the United Nations System
Istanbul, Turkey, June 20, 2014

“Measuring the Loyalty of the People Behind the Presidential Bully Pulpit”
New England Political Science Association Annual Conference
Woodstock, Vermont, April 26, 2014

“Using Persuasive Processes To Achieve Increased Global Human Rights Compliance”
New England Political Science Association Annual Conference
Woodstock, Vermont, April 26, 2014

“Measuring the Efficacy of the People Behind the Presidential Bully Pulpit”
New York State Political Science Association Annual Conference
New York City, April 25, 2014